Buscador de Tesis y publicaciones académicas

THEORETICAL APPROACHES TO EVALUATING THE EFFECTIVENESS OF DIGITAL MARKETING IN TRANSFORMING THE FINANCIAL MANAGEMENT SYSTEM

Associate Professor of Tashkent Financial Institute Sobirjonov Sanjar Sobirjonovich

This article presents the theoretical views of scientists regarding the correct evaluation of the possibilities of effective digital marketing in the process of transforming the financial management system in the activities of business entities and its use. Key words: financial management, digital marketing, marketing...

Digital environment as a factor for the transformation of brand marketing activities

Dmytro Levchenko · Artem Yano

The article explores the pivotal role of the digital environment in transforming brand marketing activities in the digital economy. It is substantiated that the active digitalization of economic and social processes has led to a fundamental shift in the tools and principles of brand-consumer interaction, turning the br...

PENGARUH DIGITAL MARKETING, MARKETING ABILITY, DAN KOMPETEN MARKETING TERHADAP MARKETING PERFORMANCE PADA PELAKU UMKM

Agustini Tanjung · Arief Fatuhir Rahman · Raden Ahmad Syailendra

ABSTRAKPerkembangan teknologi digital telah membawa perubahan besarterhadap aktivitas pemasaran, terutama bagi pelaku Usaha Mikro,Kecil, dan Menengah (UMKM). Pemanfaatan digital marketingmenjadi salah satu strategi yang banyak digunakan untukmeningkatkan jangkauan pasar dan efektivitas promosi. Selainfaktor teknologi,...

An empirical analysis of digital content marketing models in Baijiu enterprises: Operational logic and optimization paths

TIAN Wuxu, TONG Jun

With the rapid development of the digital economy, the digital content marketing of Baijiu enterprises has become a critical strategy for enhancing the brand competitiveness. The operational logic and optimization paths of digital content marketing models were explored by an empirical analysis of the digital marketing...

Dataset of Digital Marketing Strategy in a Digital Marketing Agency Startup

Rizky, Hafizh Alva · Purnomo, Agung

Research data set on digital marketing strategy in a digital marketing agency startup. This data set contains interview protocols; verbatim interview; and triangulation validation. The study used a single-case study of the marketing agency startup Jendela Cerita in Malang, Indonesia, in 2024. This qualitative research...

Digital Marketing throughout the use cycle

Marjolein Visser · Marcel Fokkema

List of Digital Marketing and SME Papers

Thaha, Abdurrahman Rahim

List of Digital Marketing and SME Papers

THE DIGITAL MARKETING COMMUNICATION TOOLS ANALYSIS

Abdulakhatov Muzaffarjon · Eshmurodova Malikabonu · Husanova Marjona · Odiljonov Ikromjon · y 2 más

This paper conducts an analysis of digital marketing communication tools, exploring the diverse array of platforms and strategies employed by businesses to engage with their target audiences in the digital landscape. The study delves into the evolving dynamics of digital marketing, investigating the role of tools such...

DIGITAL MARKETING PERSPECTIVES: A COMPREHENSIVE ANALYSIS OF CONTEMPORARY STRATEGIES AND PRACTICES

Mr. Omar Ashurbayev

Digital marketing has fundamentally transformed how businesses engage with customers, build brand awareness, and drive revenue growth. The evolution from traditional marketing channels to sophisticated digital platforms has enabled unprecedented levels of personalization, measurement, and customer interaction. This art...

Theoretical Foundations OF Digital Marketing AND Application Perspectives in the Service Sector

Valiyeva, Z. (Zamina) · Amirov, A. (Alizamin)

In the modern era, with the rapid development of information technologies and the widespread use of the internet, the concepts of business and marketing have significantly evolved. Traditional marketing methods are increasingly implemented alongside digital platforms and technologies, enabling companies to establish cl...