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Perkembangan teknologi mendorong UMKM untuk berevolusi dalam digital marketingnya. UMKM di Desa Rejoslamet belum menggunakan digital marketing dengan sepenuhnya, penggunaan digital marketingnya masih terbatas. Sehingga perlu adanya kegiatan sosialisasi tentang digital marketing. Kegiatan sosialisasi dan pendampingan te...
Under the globalization trend, digital marketing is part of the digitalization practices in the business world. Many organisations, companies and firms have practised digital marketing in their businesses, to start, explore or expand their markets. Digital marketing enables companies to achieve marketing objectives wit...
This study explores the effectiveness of digital marketing strategies for startups, comparing them with traditional marketing approaches. In today’s competitive business landscape, digital marketing has become a crucial tool for startups due to its cost-effectiveness, scalability, and ability to provide measurable resu...
Abstract: Digital marketing has become an essential part of driving business success in today's competitive business environment. As the business is competitive, entrepreneurs need to understand the importance of digital marketing to stay ahead of the curve. The study uses secondary data to analyze and comprehend how t...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
For marketers, the digital world offers a plethora of novel opportunities. Marketing in the modern day is all about relationships, involvement and relevancy. Digital marketing is the practice of marketers promoting goods and services through electronic media. The main objective of this study is to study the perception...
Digital marketing refers to the promotion of products or services through digital technologies, primarily via the Internet, but also through mobile phones, display advertising, and other digital mediums. Since its inception in the 1990s and 2000s, digital marketing has transformed how brands and businesses utilize tech...
This study aims to examine the effects of digital marketing strategies on marketing performance of businesses operating in Türkiye and the mediating role of digital marketing tools on this effect. In this study, marketing performance is operationalized through three dimensions: financial performance, customer relations...
Digital technologies have led to significant transformations in economic activity. One such area is marketing that is an important part of any business. The main trend in the digital economy is the abundance of information. The application of Internet technological advancement activities in marketing gives the possibil...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
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