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This study examines the impact of digital marketing on business performance in Morocco. Digital marketing has transformed modern business strategies, offering organizations the opportunity to increase brand awareness, customer engagement and sales performance. However, its effectiveness remains under-researched in Moro...
Purpose: The aim of this study is to examine the extent to which business administration students are aware of the role of digital marketing in the growth of electronic commerce. Theoretical framework: Business administration students are asked to examine the role of digital marketing in the evolution of electronic com...
Business Education4. EducationDigital MarketingArticles
Erma Novela · Anggen Dari · Jessica Artsheila Anggraini · Puan Aisyah Maharani
The increasingly sophisticated development of technology causes marketing trends to continue to grow, where marketing shifts from conventional to the digital world. Digital marketing provides many conveniences ranging from offering products, wider marketing reach and lower marketing costs. This study aims to determine...
Aufia Aisa · Purbowo Purbowo · Siti Sulaikho · Mochammad Ilham Ramadhani · y 4 más
Efforts by Micro, Small and Medium Enterprises to face global competition by implementing digital marketing in business enterprises, both small, medium and large, so that the level of competitiveness of business people can increase. In this regard, the use of digital marketing is not widely recognized by business peopl...
economics and businesssocial sciences8. Economic growth
The current article concentrates on the key attributes of digital marketing metaverse as well as reviews the conceptual parts of metaverse. Moreover, it studies the elements of digital marketing metaverse mostly accustomed being implemented in garment, apparel enterprises and Fashion industry.
This study examines digital marketing strategies on the TikTok platform and their impact on consumer engagement. With the development of digital technology, traditional media marketing has been replaced by digital platforms. As a typical representative, TikTok is leading the industry change using its unique e-commerce...
The article presents and substantiates the role of information and information flows in the activities of an organization operating in the modern digital era. It shows the influence of information and information technologies on the achievement of organizations’ goals and the implementation of their business tasks. The...
Digital marketing managers are feeling the ever-increasing pressure to show the contribution of marketing activities and it's their primary concern towards their organization. The absence of responsibility has harmed the expected outcomes from the marketing campaigns. The best way to recover its impact is to show the r...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Digital marketing is essential to use in VUCA world and new normal era. Entrepreneurs’ growths with the digital marketing have been discussed in the paper. Main purpose of the paper is to identify opportunities for entrepreneurs through digital marketing and to focus development of entrepreneurship by use of digital ma...
industrial biotechnology8. Economic growthengineering and technology
Background: The development of the digital world has snowballed since the 2000s and has accelerated since the 2010s. Social media is a part of everyday life, and the COVID-19 pandemic has been a significant catalyst for digital life. Despite this, the healthcare industry is lagging compared to other industries in terms...
dental hospitalComputer applications to medicine. Medical informaticsR858-859.7digital marketing
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