Buscador de Tesis y publicaciones académicas

Impact of Cybersecurity on Digital Marketing

Shampa Nandi · Lucita D’Cruz

Digital marketing is a go-to technique for new businesses and established organizations to interact with their target audience. The popularity of digital media has grown ten-fold, every consumer uses some or the other form of media through which companies aim to market their product. Reaching a wide audience has never...

Role of AI and Automation in Transforming Digital Marketing for Business

Dr. Rashmi Tripathi · Komal Mandhani

ABSTRACT In the modern digital era, Artificial Intelligence (AI) and automation have significantly transformed the way businesses conduct digital marketing activities. AI-powered tools and automated systems help companies analyze consumer data, personalize marketing campaigns, improve customer engagement, and optimize...

digital marketing course in kerala

dotin

Dotin Digital Academy offers a digital marketing course in Kerala with practical training in SEO, Social Media Marketing, Google Ads, and more, guided by industry experts.

Deriving Strategic Insights and “Digital Value” From Digital Marketing Analytics

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

The Influence of Digital Marketing on Tourist Behavioral Intentions in Bukidnon's Eco-Tourism Establishments

Maquiling, Harvey · Butial, Aimee

This study examined the influence of digital marketing strategies on tourist behavioral intentions in selected eco-tourism establishments in the Province of Bukidnon. Specifically, it assessed the effectiveness of digital marketing strategies in terms of information quality, customization, interactivity, and electronic...

A Mixed Methods Study to Uncover the Adoption Potential of Digital Marketing in Indian SMEs

Ahmad, Khalil · Pandey, Naveen

The purpose of this study is to examine the current level of digital marketing adoption among SMEs in India. It aims to assess the extent of adoption, identify challenges hindering adoption, and explore the perceived benefits of digital marketing. The study utilizes a mixed-method approach to provide comprehensive insi...

Estágio na empresa FRIQUENTAL: Industria e Comércio Alimentar, Lda

Alagoa, Eduarda Campos

O marketing tem evoluído ao longo dos anos e tornou-se um elemento essencial para qualquer empresa e negócio. A evolução tecnológica possibilitou ao marketing revolucionarse, tornando o mesmo em digital. O marketing digital possibilitou às empresas impulsionar e desenvolver os seus negócios e além disso, aproximou as m...

Data Science in Digital Marketing: A Comprehensive Review

null Dr. Rachel Collins

Data science is transforming digital marketing by providing businesses with actionable insights into consumer behavior, campaign performance, and personalization strategies. By leveraging machine learning, predictive analytics, and big data, companies can optimize marketing efforts, improve customer engagement, and enh...

How artificial intelligence is transforming digital marketing in international business

Gurung, Mohan

Artificial Intelligence has increasingly influenced digital marketing practices in international business environments. The purpose of this thesis was to examine how Artificial Intelligence is transforming digital marketing in the context of international business, with a focus on key applications, strategic value, and...

IMPROVING THE DIGITAL MARKETING MECHANISM TO INCREASE THE EXPORT POTENTIAL OF TEXTILE INDUSTRY ENTERPRISES

Turaev, Shokhrukh

The textile industry faces intensifying global competition, necessitating innovative approaches to enhance export performance through digital transformation. This study examines the role of digital marketing mechanisms in strengthening the export potential of textile enterprises, addressing the critical gap between tra...