Buscador de Tesis y publicaciones académicas

TURNING DIGITAL MARKETING CAPABILITIES INTO MARKET SUCCESS: THE MODERATING ROLE OF MARKET ORIENTATION AMONG JORDANIAN EMERGING BRANDS

NAWWAF HAMID SALMAN ALFAWERH · MAHMOUD ALLAHHAM · MOHAMED BALLA MOHAMED ELFAKI · SALEH IRSHIDAT

Abstract This study examines the impact of digital marketing capabilities on customer engagement among Jordanian emerging dairy brands, while investigating the moderating role of sustainable marketing orientation. The study conceptualizes digital marketing capabilities through three dimensions: digital customer analyti...

Digital Marketing Strategy

Lahtinen Niko · Pulkka Kimmo · Karjaluoto Heikki · Mero Joel

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can b...

The Development of Frameworks to Implement Digital Marketing Strategies

Frigenti, Pietro Paolo

Content Marketing: Shaping the Future of Digital Marketing

S. Arunaa · M. Sivakumar

During the wake of the COVID-19 pandemic, the importance of digital marketing as a key component of organisational marketing strategies significantly increased worldwide. An important aspect of digital marketing is content marketing, which plays a dynamic role in shaping an organisation’s online presence. With the rise...

Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing

null Fitria Rahmadhani · null Zidan Maulana · null Muhammad Raviandra Antares · null Mohamad Zein Saleh

This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others...

PENINGKATAN DAYA SAING DAN KEBERLANJUTAN USAHA KECIL DI MERUYA SELATAN MELALUI PELATIHAN DIGITAL MARKETING

Mirza Zulkifli

AbstrakBelum banyaknya Para usaha kecil di Meruya Selatan yang menggunakan Tools Digital Marketing dalamaktivitas pemasaran, Sehingga perlu dilakukan Pelatihan Digital Marketing agar meningkatkanPengetahuan dan keterampilan penggunaan beberapa tools Digital Marketing serta meningkatkan frekuensiPenggunaan tools digital...

Marketing priorities and digital tactic effectiveness: A business strategy perspective

Eric M. Olson · Andrew J. Czaplewski · Kai M. Olson · Thomas J. Aicher

Digital marketing has emerged as a key component of marketing strategy and by extension has become an important source of competitive advantage for the firm. Firms adopt digital marketing strategies and tactics to address specific marketing priorities (eg sales growth, brand building etc). Digital marketing strategies...

Digital Marketing : Tools, Trends and Perspectives

Polishchuk, Iryna · Dovhan, Yuriy · Yakushevska, Oksana · Dovhan, Larysa · y 2 más

The article highlights the issues of modern marketing-oriented business response to new challenges associated with the rapid development of information and digital technologies and digitalization of the population. The purpose of the article is to highlight the results of researchers' approaches to understanding and co...

A redução de custos implementando o marketing digital e sua viabilidade diante do marketing tradicional

Elias Fornazari Garcia

O Marketing digital é o futuro para o Marketing tradicional que acaba dias seus meios de divulgação ficam mais obsoletos. O objetivo deste trabalho é analisar a redução de custos utilizando o Marketing digital para saber se este tipo é viável ou não, e qualificar as vantagens e desvantagens deste tipo de Marketing, ou...

Digital Marketing

Dr. C. Senthilkumar

“Digital Marketing” is a comprehensive guide covering all the fundamentals of digital marketing, including SEO, PPC advertising, social media marketing, email marketing, and content marketing. The book explains how to set digital marketing goals, understand search engines, optimize keywords, create effective ad copy, e...