Buscador de Tesis y publicaciones académicas

Pelatihan dan Pendampingan Digital Marketing Melalui Platform Marketplace dan Sosial Media Bagi UMKM Kerajinan Di Desa Ridan Permai Kecamatan Bangkinang Kota

null Rahmad Akbar · null Dzulhijjah Yetti · null Merlia Rahmayani · null Nurbit Nurbit · y 1 más

Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace...

THE INFLUENCE OF TRADITIONAL MARKETING AND DIGITAL MARKETING STRATEGIES ON PURCHASE INTENTION OF TABUNGAN EMAS PRODUCTS AT PT. PEGADAIAN, BITUNG

Purba, Marganda Nevira · Wangke, Shinta J.C.

This study aims to analyze the influences of traditional and digital marketing strategies on purchase intention in Tabungan Emas products at PT Pegadaian Bitung. Through a quantitative approach, data was collected from 100 respondents consisting of Pegadaian customers who are active in social media and have age criteri...

Pelatihan Digital Marketing Siswa SMKN-01 Tonjong Brebes Untuk Meningkatkan Kapasitas Pemasaran Pada Era Digital

Hersatoto Listiyono · null Yunus Anis · null Dwi Agus Diartono · null Isworo Nugroho

Pelatihan digital marketing adalah suatu pendekatan pendidikan yang krusial dalam era digital saat ini. Siswa Sekolah Menengah Kejuruan (SMK) memiliki potensi besar untuk mengembangkan keterampilan dalam bidang ini. Pelatihan digital marketing memberikan pemahaman yang mendalam tentang strategi pemasaran digital, alat,...

The Relationship Between Digital Marketing, Customer Relationship Marketing (CRM), and Online Purchase Intention : The Case of Facebook Live in Thailand

Chotipong Sansern · Supaprawat Siripipatthanakul · Bordin Phayaphrom

This research investigated the relationship between digital marketing, customer relationship marketing (CRM), and online purchase intention among Facebook Live customers in Thailand. The online survey was distributed and collected data from 355 Facebook Live customers in Thailand by convenience sampling adopting the qu...

Digital brochure for social media marketing : creating a digital brochure for Mixmart

Islam, Rumana

The aim of the thesis was to help Mixmart expand its social media marketing for better online market-ing communication. The objective of this thesis was to create a digital brochure for Mixmart to en-hance the engagement on social media and expand its online presence. Mixmart is a grocery store lo-cated in Pietarsaari,...

Digital Marketing

Afriana Ajeng Nur Latifah

Dokumen yang di upload adalah tugas-tugas untuk bootcamp digital marketing

Advantages and Conditions of Digital Marketing

Kai Schleutker · Lasse Lehtonen

A Study on Digital Marketing Influence on Consumer Purchase Behaviour towards Small Business

Nadigatla Prasanth , Kumar

- In the digital world of today, marketing strategies have gained so much ground, whereby social media, SEO, and online advertising contribute significantly to consumer decision-making. This research examines the effects of digital marketing on the purchasing behaviour of individuals with a specific emphasis on small b...

The Impact of Digital Marketing Strategies on Consumer Purchasing Behaviour

Xuefei Gao

In recent years, the rapid advancement of digital technology has profoundly transformed traditional marketing models. This study employs a combined approach of literature review and case analysis to systematically examine the current state of digital marketing and its influence mechanisms on consumer decision-making. T...

PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP TINGKAT PENJUALAN HB COLLECTION DI SHOPEE

Neng Santi · Yunika Komalasari · Wulan Yuliyana

Digital marketing is a marketing strategy carried out online to increase the visibility and attractiveness of products, while electronic word of mouth is informal communication between consumers via digital media that can influence purchasing decisions. This research aims to find out the picture of digital marketing, e...