Buscador de Tesis y publicaciones académicas

Marketing Minor League Sports in the Digital Age

Bonnie Tiell

Chapter 1: The Role of AI in Digital Marketing

Autoría no especificada

DIGITAL MARKETING STRATEGIES FOR ENHANCING THE COMPETITIVENESS OF SERVICE ENTERPRISES

Naima Isakova

This thesis examines the theoretical and practical aspects of implementing digital marketing strategies in service enterprises. The study analyzes the role of social media marketing, search engine optimization (SEO), content marketing, and e-commerce platforms in enhancing business competitiveness. The findings indicat...

Strategic Analysis of the Role of Digital Marketing in New Year's Campaigns as an Integrated Approach to Optimize Revenue and Competitiveness of MSMEs

Loso Judijanto · null Suherlan · Ikhsan Amar Jusman

This study aims to analyze the strategic role of digital marketing in New Year's campaigns as an integrated approach to optimize revenue and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). Digital marketing has become a crucial tool for increasing visibility and consumer interaction, especially during...

ROLE OF INTERNET OF THINGS (IOT) IN REVOLUTIONIZING DIGITAL MARKETING

Murlidhar Dhanawade · Poonam Nikam · Shivaji Tukaram Mane

This research paper investigates the transformative influence of the Internet of Things (IoT) on digital marketing strategies. Through a comprehensive survey, the study explores the role of IoT in enhancing the effectiveness of digital marketing initiatives, personalizing marketing campaigns, increasing customer engage...

Анализ влияния цифровой трансформации на маркетинговые стратегии и процессы

Darenskikh, E. · Emelyanova, E.

The article is devoted to the analysis of the impact of digital transformation on marketing strategies and processes. The article considers the following aspects: - Factors of digital transformation affecting marketing; - Advantages and disadvantages of digital transformation for marketing; - Basic digital marketing to...

THE ROLE OF DIGITAL MARKETING IN ENHANCING THE COMPETITIVENESS OF CULINARY MSMEs IN MOJOKERTO CITY

Dhelittya Finaliyani Putri · Farikha Rachmawati

The development of digital technology has significantly transformed marketing patterns and consumer behavior, including within the micro, small, and medium enterprises (MSME) sector. In Mojokerto City, culinary MSME players are required to adapt to these changes to remain competitive and expand their market reach. This...

Pengaruh Digital Marketing terhadap Minat Beli Konsumen pada Produk Kecantikan Make Over

null Agita Rifdah NabilahJaya · null Dede R Oktini · null Septiana Ayu Estri

Abstract. This research focuses on digital marketing variables and purchase intention. The purpose of this research is to find out whether digital marketing influences consumer buying interest in Make Over beauty products in the city of Bandung.This type of research used is quantitative research. Quantitative research...

Driving Marketing Innovation in Tourism and Hospitality Through Digital Talent: The Mediating Roles of Digital Culture and Digital Strategy

Ahmed Mohamed Hasanein · Bassam Samir Al-Romeedy

This study examines the role of digital talent in driving marketing innovation within tourism and hospitality organizations in the context of ongoing tourism digitalization. Specifically, it investigates how digital culture and digital strategy mediate the relationship between digital talent and marketing innovation. D...

Role of English Language in Digital Marketing

Pathak, Dr. Neha Narendra

Abstract: In Today’s globalized world English has become the lingua franca of the digital marketing realm. English plays a significant role in shaping consumer perceptions, facilitating global communication and driving brand engagement. This research paper examines the role of language especially English in digital mar...