Buscador de Tesis y publicaciones académicas

Análisis de la implementación del marketing digital y el impacto en el posicionamiento de instituciones de educación superior en la ciudad de Quito

Tupiza Andrango, Luis Alfonso · Álvarez González, Anshelo David

Esta investigación analiza la implementación del marketing digital y su impacto en el posicionamiento de las instituciones de educación superior en la ciudad de Quito, Ecuador. Se utilizó una metodología mixta, combinando enfoques cualitativos y cuantitativos, para conocer el posicionamiento de las universidades se enc...

How artificial intelligence can improve digital marketing

Leandro Pereira · Daniel Tomás · Álvaro Dias · Renato Lopes d · y 2 más

Recent technological advances have allowed the growth of digital marketing, creating the challenge of big data. AI emerges to deal with this paradigm and marketing becomes a natural beneficiary, as it takes advantage of data in its processes. This research aims to evaluate the potential impact of AI on digital marketin...

A Digital Marketing Framework for Small Business Resilience and Expansion

Sukhrob Atoev, · Sultanmurat Nasirov

The goal of this study is to investigate the most effective digital marketing techniques for small business, with an emphasis on finding best practices and critical success criteria. The research seeks to equip small business owners and marketers with actionable information and practical advice on how to use digital ma...

Application and Trend Analysis of Digital Marketing in Health Industry

Yang Shuhan

In the rapidly changing information technology, the health industry has ushered in a new wave of digital marketing, and digital marketing has become a key driving force for the health industry to realize innovative development and breakthrough. This thesis analyzes the current application of digital marketing in the he...

Digital marketing activities by Dutch place management partnerships: A resource-based view

Hagen, Daphne · Risselada, Anne · Spierings, Bas · Weltevreden, Jesse Willem Jochanan · y 1 más

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digita...

Chapter 16: The Latest AI Trends in Digital Marketing

Autoría no especificada

The digital tools usage in the organization of resource support for small business activity

Nataliia MASHOSHYNA · Viacheslav PURIKHOV · Oksana KOVALYK

The paper is devoted to the problems of using digital (digital) marketing tools by small businesses. The essence of digital marketing is clarified, its differences from Internet marketing are analyzed. The tasks of marketing activities of small enterprises in the digital environment are determined. The features of the...

Exploring the changing landscape of marketing : the impact of digital marketing on consumer preferences and behaviour in Helsinki

Mazumder, Amartya Tirtha

The objective of the study was to find out the impact of digital marketing on consumer preferences and behaviour in Helsinki. The main objective was to find out the impact of social media. The goal was to find out how social media marketing affects on consumer preferences and behaviour on the people of Helsinki. In add...

A Study on Impact of Digital Marketing in Customer Purchase Decision in Chengalpattu District

Kaviya, A. · Leelavathy, Dr. K.

Abstract; The technique of promoting companies through digital distribution channels, such as the internet, mobile devices, and other interactive platforms, is known as digital marketing. This type of advertising's primary benefit is its cheap cost structure. The study's objectives are to investigate how digital market...

Marketing Performance: Digital Marketing and Marketing Ability Moderated by Government Policies (The Owner of Snack UMKM in Bekasi Regency)

Agustini Tanjung · null Hermiyetti · Helen Parkhurst · Felina Co Young

MSMEs in Indonesia contribute to national economic income progressing from year to year. This research aims to analyze the small snack business category of MSMEs activities in Bekasi Regency developing the businesses and determine the impact of Digital Marketing and Marketing Capabilities on Marketing Performance moder...