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Over the past few years, digital marketing has emerged as a necessary resource that any small business aims to survive in the world that is becoming highly competitive. This paper will provide an insight on the enormous effect of digital marketing on small business growth and sustainability, especially in regard to cus...
This study aims to analyze the influence of digital business literacy and product innovation on the sustainability of MSMEs in Pandeglang Regency, with digital marketing as a moderating variable. Data were obtained from 390 MSMEs through a survey using a Likert-scale questionnaire and analyzed using the Structural Equa...
Ardy Fimansyah · M. Taufiq Noor Rokhman · Novita Rifaul Kirom
This study examines how digital marketing, market orientation, and competitive advantage enable batik MSMEs in Proppo Sub-District, Pamekasan Regency, enhance their marketing performance using a resource-based viewpoint. The research population, which was chosen using a census sampling technique, consists of 59 MSME ba...
Foodora is a food order and delivery service company which operates in Finland and some other Nordic countries. Foodora has been running multiple marketing campaigns, among which those run online remarkably attract customers and help enhance customer experience. Online marketing, or digital marketing, is the use of Int...
customer experienceeconomics and businesssocial sciencesBusiness Management
Handmadeshoesby focuses its strategy on digital marketing. This is because 90% of the target consumers of Handmadeshoesby are Millennials. Thus digital marketing is the marketing and sales communication choice for the target audience of Handmadeshoesby. Handmadeshoesby's focus is also on service quality. So far, Handma...
This research investigates how digital marketing, influencer marketing, and ewom influence consumers' decisions to buy Viva Cosmetic in the city of Batam. The population of this study is the Sagulung community in Batam city who use Viva Cosmetic in 2024, but their number is unknown. The number of samples collected usin...
Pakhritdinovna, D. X. (Dilyora) · qizi, G. M. (Gulnozaxon)
This article discusses the issues of increasing the efficiency of a trading company using digital marketing, in particular using Internet marketing tools such as search engine optimization, contextual advertising, Google Maps, social media promotion and E-mail marketing, as well as artificial intelligence and web analy...
Google Maps serviceIndonesiaSearch engine optimizationcontextual advertising
Assistant Professor Ms. Swathi .M · Mr. Boobalan.S
This study examines the impact of digital marketing on small retailers operating in a rapidly evolving business environment. Using a descriptive research design with a structured questionnaire administered to 100 small retail business owners, the research investigates how digital marketing tools including social media...
The emergence of voice-enabled technology is revolutionizing how consumers search, interact, and shop online. Voice Search Optimization (VSO) has become a crucial component of digital marketing strategies, enabling brands to meet the growing demand for hands-free, conversational, and immediate information access. This...
This study investigates the challenges faced in digital marketing transformation within vocational education at Politeknik LP3I PSDKU Campus Padang. The problem stems from traditional marketing methods being less effective in attracting prospective students in a digital era. Employing the Software Development Life Cycl...
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