Martechs and Digital Marketing+ (Types of Digital Marketing)
Hashem Aghazadeh · Mozhde Khoshnevis
- Springer Nature Singapore
- English
- DOI: 10.1007/978-981-97-0607-5_7
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Hashem Aghazadeh · Mozhde Khoshnevis
null Mohammad Ridho Permana · null Dira Ernawati
Digital Marketing is a marketing or promotional technique for a product through digital media or the internet which aims to attract consumers or potential consumers quickly and massively. In an era that is all digital and is increasingly developing over time, implementing digital marketing will be a very effective mark...
Vinira Hesta Fharaz · Nunung Kusnadi · Dwi Rachmina
E-marketing has various advantages and can be used as an alternative for marketing. However, the use of e-marketing in the agricultural sector is still low even though the agricultural sector has the potential to be developed in the form of e-marketing. The use of e-marketing requires farmers to have the ability to mas...
Rizky Fatmawati
Digital marketing is an activity to promote and find markets through digital media online by using various means such as social networks. Digital marketing uses the application of digital technology. One form of digital marketing using electronic media or the internet is internet marketing (e-marketing). The focus of t...
Dr. Rupali Govardhan Dikonda
Digital marketing means promoting products and services using the internet and digital media (such as social media, search engines, and email), thereby engaging customers and driving business growth; it includes methods like SEO, content marketing, social media marketing, paid advertising (PPC), and email marketing, wh...
Svitlana Suvorova · Yuri Karpenko
The purpose of the article is to highlight the specifics of the impact of digital marketing on increasing the competitiveness of domestic business from a practical perspective. It was determined that digital marketing in the context of increasing business competitiveness is a new stage in the development of marketing a...
Nagian Toni · Thomas Sumarsan Goh · Nyoto Nyoto · Rita Hong
The aim of this research is to analyze the relationship between digital marketing and financial performance, analyze the relationship between digital transformation and financial performance and analyze the relationship between digital transformation and digital marketing. This research method is quantitative through s...
Pratiwi Pratiwi · Jaslis Ilyas · Wahyu Sulistiadi
The increasing use of digital marketing in the hospital sector is accompanied by soaring marketing costs allocated for digital marketing. Hospital management must determine the appropriate steps and types of measurement to evaluate the magnitude of the impact of the digital marketing strategy used on overall hospital p...
Rana Şat · Binnaz Alp · Ercan Karaçar
It is seen that every innovation that emerges and is made available in the field of technology brings about change in the functioning of social and institutional life. The behavior patterns and habits of individuals have started to shift towards a new axis emerging with the development of technology. For commercial org...
Dr. Pradipta Mukhopadhyay
Digital marketing can be defined as the use of various digital methods and digital channels to connect with the prospective customers for the promotion of a particular product or service. Digital marketing includes social media promotion, development of websites, email marketing, online brochures etc, which are used fo...
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