Buscador de Tesis y publicaciones académicas

Transforming Digital Marketing with Machine Learning Algorithms

Sushma Malik · Anamika Rana

In the era of rapid technological advancements, digital marketing has evolved significantly, leveraging innovative technologies to enhance customer engagement, personalize experiences, and optimize marketing strategies. One of the most promising approaches to transforming digital marketing is the integration of ML algo...

FROM CLICKS TO CUSTOMERS: UNCOVERING HOW DIGITAL STRATEGIES EMPOWER SMALL MEDIUM ENTERPRISES IN DAVAO CITY

Felipas-Damag, Jeanvy · Miguel, Donald Cyndyl L. · Obedencia, Annalyn G.

This study examined the influence of digital marketing and marketing strategies on the business performance of small and medium-sized enterprises (SMEs) in Davao City, Philippines. Anchored on a descriptive-correlational design, the research aimed to determine the extent of business performance in terms of financial an...

Customer Engagement Formation in B2B Digital Content Marketing:

Gosuke Nishikawa

PENGARUH DIGITAL MARKETING DAN BRAND IMAGE TERHADAP INTENSI PEMBELIAN PRODUK KECANTIKAN EMINA

null Rika hasanah · null Siti maryam

Technological advances sharpen competition in the beauty industry and force companies to always innovate to remain competitive. This research aims to analyze digital marketing and brand image on purchasing intentions for Wardah Beauty products. This research uses a survey research model. The research results show that...

PELATIHAN DIGITAL MARKETING SEBAGAI STRATEGI PENINGKATAN OMSET PENJUALAN KAIN TENUN SONGKET DESA BURAI

Terttiaavini Terttiaavini · Tedy Setiawan Saputra · Agustina Heryati · Endang Sri Lestari · y 1 más

Digital marketing merupakan sistem penjualan yang memanfaatkan media online untuk mengembangkan bisnis. Digital marketing menjadi media promosi dan transaksi yang banyak digunakan saat ini, karena dapat memberi keuntungan bagi pembeli dan penjual. Digital marketing dapat berupa aplikasi bisnis dengan platform seperti F...

Digital Marketing Pengaruh Digital Marketing Dan Pilihan Produk Dalam Pengambilan Keputusan Minat Membeli Konsumen Pada Marketplace Tokopedia

Anggit Suryopratomo · Evan Jaelani

Penelitian ini dilakukan untuk mengetahui besarnya pengaruh digital marketing yang terdiri dari media social, website, PPC advertising, dan SEO Search engine optimization terhadap minat membeli konsumen dan pilihan produk pada marketplace Tokopedia. Ruang lingkup penelitian hanya membahas pengaruh digital marketing dan...

STRATEGI DIGITAL MARKETING MELALUI INSTAGRAM OLEH CV. ELECTRA DIAMOND

Indah Suprabawati Kusuma Negara · Kadek Bagus Wira Sujaya

This research aims to determine the digital marketing management carried out by CV. Electra Diamond; obstacles faced by CV. Electra Diamond in doing digital marketing on Instagram; Instagram digital marketing strategy carried out by CV. Electra Diamond in maintaining its business to be sustainable. To find out this, re...

EVOLUCIÓN DEL MARKETING DIGITAL: DEL EMAIL MARKETING AL INFLUENCER MARKETING

Ait Hand Ou Aissa, Iman

El trabajo de fin de grado desarrolla la evolución y el impacto del marketing digital, centrándose en áreas clave de su historia: el email marketing, el marketing de buscadores, el marketing de contenidos y el influencer marketing, destacando sus orígenes, así como características y ventajas. Cada una de estas áreas se...

DIGITAL MARKETING MANAGEMENT USING ARTIFICIAL INTELLIGENCE BASED ON THE DECOMPOSITION OF MANAGEMENT FUNCTIONS

Yuliia Tataryntseva

The article explores digital marketing management of enterprises using artificial intelligence (AI) based on the decomposition of management functions. The purpose of the article is to study modern practices of using artificial intelligence in digital marketing of enterprises and to delineate them by management functio...

Increasing Sales for Kalitengah Village SMEs Through Effective Digital Marketing Seminars

Anis Khoirin Hayati · Ita Tafiur Rosyidah · Eva Dwi Maulidiya · Rio Chandra · y 1 más

Kuliah Kerja Nyata (KKN) is a pivotal intramural activity that integrates education with community service, aimed at fostering the Three Higher Dharma. General Background: In the context of Indonesia's economic landscape, Micro, Small, and Medium Enterprises (SMEs) are vital for local economic development but often lac...