Buscador de Tesis y publicaciones académicas

Traditional Marketing Versus Digital Marketing

Pașcalău, Simona-Valentina · Urziceanu, Ramona Mihaela

Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation involves migrating to new technological models, where digital marketing is a key part of the strategies of users’ growth and loyalty. The internet and digital marketing have become important factor...

Digital Marketing Fundamentals

Hashem Aghazadeh · Mozhde Khoshnevis

Efektifitas Strategi Pemasaran Digital Melalui Media Sosial Studi Pada Akun Instagram Mikhayla_shop

Saqofa Nabilah Aini

This study aims to analyze the form of digital marketing strategies through social media on Instagram accounts Mikhayla_shop and the effectiveness of digital marketing. So in this study, there are two formulations of the problem, namely: 1) How is digital marketing strategy through social media study on Instagram accou...

A Study Of The Growth Of Digital Marketing In Indian Scenario

Shobhit Kumar Jha · Vadranam Udbhav Naidu · Mullapudi, Sai Saran · MUSUNURI KALYANI

The digital marketing landscape in India is undergoing a transformative phase, characterized by rapid growth and innovation. As one of the largest and fastest-growing internet markets globally, India is witnessing a significant shift from traditional marketing to digital platforms. This study delves into the primary fa...

The importance of digital marketing to customers behaviour in tourism and hospitality during and post COVID19

Nguyen, Uyen

Due to the pandemic crisis, digital marketing became a trend that most of every business had to work on to gain the best performance for their business. The primary purpose of this research was to find out about the role of digital marketing in customer behaviour in Tourism and Hospitality during and after COVID19. Wit...

The Impact of SHEIN’s Content Marketing on Consumer Perceptions in the Digital Marketing Process

Tianhong Huang

With the rapid development of the Internet and digital technology, content marketing strategy has become increasingly important in the field of digital marketing. However, there is insufficient research on how a brand’s digital content marketing affects consumers’ purchase intention, especially among emerging brands. I...

Digital Marketing Alliance on Small Medium Enterprises (SMES): A Systematic Literature Review

Trukan Sri Bahukeling · Arif Imam Suroso · Agus Buono · Popong Nurhayati

The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs...

Ensure Video Game Success with Digital Marketing

Radoslav Baltezarević · Ivana Baltezarević

Digital Marketing as a Catalyst for the Growth of Small and Medium Enterprises (SMEs) in Effurun, Delta State, Nigeria

Joseph E Ekpenyong · Onyekachukwu Gladys Ebulogu · De. Robert Ike Eke

This study examines the role of digital marketing as a catalyst for the growth of Small and Medium Enterprises (SMEs) in Effurun, Delta State, Nigeria. Anchored on the Technology Acceptance Model (TAM), Resource-Based View (RBV), and Resource Mobilization Theory (RMT), the research investigates the influence of four ma...

Customer Engagement in the Digital Age A Comparative Study of Marketing Strategies Using VIKOR Methodology

Autoría no especificada

This study employs the VIKOR method to evaluate and rank digital marketing strategies based on their effectiveness across multiple criteria. The research analyzes five key strategies: Website Analytics, Customer Engagement, Social Media Marketing, Content Marketing, and Email Marketing, assessing their performance in D...