Buscador de Tesis y publicaciones académicas

Assessing the Effectiveness of Digital Media Marketing on Real Ispat Performance

Ms. Sneha Dora,

In today's digital age, the efficacy of digital media marketing channels in amplifying brand messaging and influencing consumer perceptions has become increasingly vital. This paper examines the digital marketing strategies employed by Real Ispat and their impact on brand visibility, customer engagement, and business p...

DIGITAL MARKETING STRATEGIES FOR INDIAN PHARMACEUTICAL COMPANIES - A REVIEW OF CURRENT PRACTICES

Abhijeet Ajit Pradhan · Sunil s Dhanawade

The Indian pharmaceutical industry has begun to change its marketing, with the introduction of digital strategies to engage stakeholders and grow market share. With changing times, the pharmaceutical industry must assess the efficacy of these digital strategies. As products and services are often marketed similarly acr...

Digital marketing strategy

Niko Lahtinen · Kimmo Pulkka · Heikki Karjaluoto · Joel Mero

Penyuluhan Tentang Pentingnya Inovasi dan Kemasan dalam Penerapan Digital Marketing di Era Revolusi Industri 4.0 pada UMKM di Desa Ngepoh

null Larissa Diva Nabilah · null Sonja Andarini

Utilizing digital marketing in the industrial era 4.0 can become a new strategy in product marketing activities, by making it easier for businesses to monitor and provide for the needs and wants of potential consumers. On the consumer side, digital marketing is a medium that can make it easier to find a product. Ngepoh...

Information overload in digital tourism marketing: Challenges and opportunities for enhancing purchase intentions

Daojun Zhong · Yibo Wang · Lili Wang · Qianlu Sun · y 1 más

The fast growth of digital marketing in the tourism sector requires an understanding of its impact on tourist purchase intentions. Digital marketing strategies, including social media marketing, search engine marketing, content marketing, and email campaigns, play a crucial role in shaping consumer decisions. However,...

Comparative Analysis of Television and Email as Digital Marketing Channels Through a Case Study

Elizabeta Mitreva · Marija Tasev · Dzevat Kicara

This paper presents the research of findings regarding the traditional and digital forms of marketing today. The principal goal of the research is to demonstrate the advantages of digital marketing through a case study related to a dominant player in the field of email marketing as a digital marketing channel. In this...

Digital Marketing Awareness Among Rural Entrepreneurs of Jharkhand - A Case Study of Ranchi District

Nivedita Sio · Dr. Julius Aind · r. Ajay Kumar

This research is about the digital marketing awareness among rural entrepreneurs of Jharkhand. Digital marketing has become an integral part of the business, and it is the new-age channel where businesses can promote their products or services through various social media platforms. According to the previous studies, m...

The Influence of Digital Marketing and Product Quality on Customer Satisfaction and Its Implications on Customer Loyalty at Master Jaya Store in Depok, West Java, Indonesia

null Kasmad

Digital marketing currently plays a vital role in introducing a product and directly engaging customers. Digital marketing techniques have considerable potential to enhance customer preferences for purchasing a product, especially among young individuals who tend to readily adapt to digital products. The research is co...

Pemberdayaan Pemuda Melalui BIMTEK &amp; Sertifikasi <i>Digital Marketing</i> Berbasis BNSP Untuk Meningkatkan Daya Saing di Era Digital

Gabriella Yunita Sibarani · Istia Budi · Iskandar Amir · Rudy Pudjut H.

Pelatihan dan sertifikasi digital marketing merupakan langkah strategis dalam meningkatkan kapasitas pemuda dan daya saing usaha mikro, kecil, dan menengah (UMKM) di era digital. Kegiatan PKM Pemberdayaan Pemuda Melalui Bimbingan Teknis (BIMTEK) & Sertifikasi BNSP Digital Marketing yang diselenggarakan oleh Asisten Dep...

Conclusion to Youth Marketing to Digital Natives

Wided Batat