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null Rinintha Parameswari · null Sutrisna Sutrisna · null Alexander Alexander · null Toni Yoyo
Digital marketing training is an essential need in education, especially in vocational schools. This Community Service Program (PkM) aims to enhance the digital marketing skills of students at SMK Negeri 1 Cikokol Tangerang, preparing them for the workforce and entrepreneurship in the digital era.The training combines...
This study uses the Systematic Literature Review (SLR) method to analyze the effect of digital marketing on the sales growth of Micro, Small and Medium Enterprises (MSMEs). From a review of 19 articles published between 2019 and 2024, this study consistently shows that digital marketing strategies, such as the use of s...
Digital era has made work easy for all industries including marketing. With the introduction of digital marketing in the year 1990 the means of selling products and promoting businesses has completely changed, and it has seen a massive growth in recent years. In the current coronavirus pandemic situation, where interac...
The rapid development of digital technology has significantly influenced marketing strategies in various fields, including education. Equivalency education programs, which provide opportunities for individuals to attain education equivalent to formal schooling, must adopt effective digital marketing strategies to reach...
This study investigates the adoption and effectiveness of digital marketing strategies among SMEs in Jodhpur District, Rajasthan. Despite the global surge in digital marketing, SMEs in semi-urban regions like Jodhpur face unique challenges, including limited resources and digital literacy. Using a quantitative approach...
The development of digital technology has encouraged companies to utilize digital marketing as a marketing strategy to enhance brand awareness. CV. Sedayu Advertising is a company engaged in advertising and event organizing services that utilizes digital media such as Instagram and other online platforms as promotional...
The digital era, provides opportunities for B2B companies to market their products through social media. Social media is one of the digital marketing strategies that are most chosen by business people because it is effective enough to connect with customers so that it can create brand awareness, generate leads, audienc...
In today's business environment, the changes taking place and their speed of spread are related to the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, and many other phenomena that shape new vectors for business. Digita...
media and communicationssocial sciences3. Good health
Digital marketing has become an increasingly important component of contemporary marketing strategies, primarily for consumer brands operating in competitive and digitally driven markets. This thesis investigated the effectiveness of digital marketing practices and explored potential development opportunities within th...
case studybrandssocial mediaeconomics and business
This article provides information about the essence of digital marketing and its importance in the field of tourism. The effectiveness of digital technologies in marketing and the contribution of digital marketing to the tourism of our country were discussed. As a conclusion, a number of suggestions are made about what...
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