Buscador de Tesis y publicaciones académicas

Implementation of Integrated Marketing Communication Based on Purchase Intention in The Artisan Tea Marketing Program

Khofifah Rahmat Syahban · Endy Gunanto Marsasi

This study delves into a plantation industry company operating with B2B and B2C marketing but needs more digital marketing expertise. Their production base is situated in Wonosobo Regency, known for supplying raw materials to market leaders, positioning them as market followers. PT. Perkebunan Teh Tambi introduced the...

DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA

Ni Made Widnyani · Ni Luh Putu Surya Astitiani · Vitalia Fina Carla Rettobjaan · Kadek Riyan Putra Richadinata · y 1 más

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in build...

Research on social relationship marketing model and user engagement based on SICAS model

Chen Yutong

Since 1971, The first email sent by Ray Tomlinson began, and the revolution of the communications era began. As digital marketing continues to deepen in all aspects of people’s lives, social relationship marketing as an emerging digital marketing tool is playing an increasingly important role in business activities. Th...

A visual introduction to marketing in a digital era

Gordon Fletcher

Penerapan Digital Marketing Sebagai Media Promosi Pada PT. Angkasa Pura Indonesia (Cabang Bandara Internasional Minangkabau)

Dellani, Mutia Sari

Formation and development of the concept of digital marketing

Olena Vynogradova · Nataliia Nedopako · Olha Kryzhko

The digital age has not only simplified many everyday tasks for us, such as communication, work or information retrieval, but has also provided many opportunities for business promotion. Due to the convenience, speed, and popularity of digital channels, their use in business to communicate with the target audience has...

Digital Mechanisms of Management of the Marketing Potential of the Enterprise

Tetyana V. Shtal · Ruslan O. Mogylevskyi

The article examines modern digital mechanisms for managing the enterprise's marketing potential. The key concepts of digital marketing affecting the competitiveness of enterprises in a dynamic business environment are analyzed. In today's conditions of global digitalization, enterprises are forced to adapt their marke...

ANALISIS PENGARUH PENGGUNAAN SISTEM PEMBAYARAN DIGITAL DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN

null Achmad Fauzi · null Shifa Ashila Salwa · null Aniar Safitri · null Eka Amelia Chiesa Julianti · y 1 más

The purpose of this research is to find out the interest in using digital payments and also to find out how much interest in digital marketing that is used at this time towards purchasing decisions. The research method is using a systematic literature review method or systematic literature review which can be interpret...

Strategic Primer for Digital Marketing

Wendy Lewis

Digital marketing from a SME perspective

Haavisto Sari