Buscador de Tesis y publicaciones académicas

ENHANCING RURAL TOURISM THROUGH DIGITAL MARKETING: ANALYZING TOURIST BEHAVIOR IN TEMBI TOURISM VILLAGE

Sri Wijiastuti · Darsono · Kurniawati Darmaningrum

Abstract Tourism plays a significant role in Indonesia’s economy, with village-based tourism emerging as an alternative that promotes local culture and economic empowerment. One such destination is Tembi Tourism Village in Yogyakarta, which offers authentic Javanese cultural experiences. However, despite its potential,...

Digital Orientation and Sustainable Business Performance : The Mediating Role of Digital Marketing Strategy

null Ni Made Intan Kusumasari · null Putu Ayu Trisna Febrianty · null Dhea Fitrisia · null Christina Ayu Maha Dewi

Digitalization of marketing is a strategy that can be implemented by wood crafts MSMEs to increase competitiveness and business entry in the current era. This study aims to examine and explain the role of digital marketing strategies in mediating the influence of digital orientation on sustainable business performance....

AI-based voice assistants for digital marketing

Alex Mari · René Algesheimer

Cost-Benefit Analysis of Graphic Designing in Digital Marketing in the Academic Sector

null Shikha Gambhir, Aditya Sharma

This paper focuses on the importance of effective visual content used by digital marketing to deliver cost benefits to educational institutions and the use of various tools to facilitate and improve its creation. Graphic design is an essential element of digital marketing and is used as an important part of content str...

Optimalisasi Pemasaran Digital pada Lembaga KB Dinar Nasyi’ah Tanggul Kabupaten Jember

null Nur Afni Rachman · null Peni Arianita Wardani · null Muhamad Farhan · null Muksin Muksin · y 1 más

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unf...

Increasing The Recognition Of Brands Through Digital Marketing

PARLAKKILIÇ, Alaattin

The main purpose of our study is to determine the effects of digital marketing on the recognition of brands. For this purpose, an interview was done with 10 managers participants consisting of a semi-structured interview with 15 question relating digital marketing methods and brand awareness. The results showed digital...

Digital Marketing Strategies and Customer Engagement in Australia: An Interaction of Brand Trust and Consumer Literacy

Madiha Latif

Digital transformation at a breakneck speed has disrupted customer engagement, and digital marketing strategies have become critical to driving consumer interactions. This study investigates the role of digital marketing strategies on customer engagement in Australia, with the moderation of brand trust and consumer dig...

Digital Marketing planning and organisation

Shirley Klever · Maarten Pot · André Beerten · Arnoud Engelfriet

The Influence of Digital Marketing Strategies on MSME Consumer Purchasing Decisions in Ambon City: Multiple Regression Analysis Approach

Andrie Christina Salhuteru · Harold Hursepuny · null Alvian Sapulette

The rapid development of the digital ecosystem has encouraged Micro, Small, and Medium Enterprises (MSMEs) in Ambon City to adopt online platform-based marketing strategies in response to changing consumer behavior that is increasingly digitally connected. This research focuses on MSME consumers in Ambon City who activ...

Perceiving Emerging Digital Marketing Practices in Business Ecosystem: An Exploratory Study

Partha Naskar · Samadrita Ghosh · Biki Digar · Pitu Kundu · y 1 más

One of the phenomenally growing ventures of the Indian economy is characterised by e-marketing trends symbolising online marketing behaviour in the organisational hemisphere. The study highlights the prime aspects of e-marketing strategies, digital marketing benefits, buyers’ behaviour, social media networking and e-ma...