Buscador de Tesis y publicaciones académicas

Pemasaran Digital Pada Media Sosial Akun Instagram Somethinc

Jenchen Theresa · Sinta Paramita

The development of technology and information is currently increasing and it has become a very important part of business today. Many local businesses now use social media to promote their business. The aim of this research is to examine the application of digital marketing on the Somethinc Instagram account in product...

Models TAM and DIY in the application of digital marketing in Albanian businesses: Influencing factors

Zhaneta Ndregjoni · Ledia Sula · Liliana Elmazi

This study aims to explore the key factors influencing the adoption of digital marketing by businesses in Albania. By examining the motivations and attitudes of business owners and managers, this research seeks to identify the factors that drive the decision to engage in digital marketing. The sample was stratified: th...

Marketing to organisations in the digital era

Ana Cruz · Anna Tarabasz

THE ROLE OF DIGITAL MARKETING AS A MARKETING STRATEGY IN INCREASING REVENUE CV.LARRAZ MODERATION JAYA COSMETICS IN PAMULANG, SOUTH TANGERANG

Susi Kusumawardhany · Yunita Kurnia Shanti · Sudarmadi Sudarmadi

Sistem pemasaran digital atau yang lebih dikenal dengan digital marketing sudah tidak asing lagi bagi para pelaku bisnis. Sejak beberapa tahun belakangan ini, digital marketing menjadi pilihan banyak pebisnis dalam memasarkan produk mereka. Digital marketing adalah kegiatan promosi dan pencarian pasar melalui media dig...

Exploring the Role of Storytelling in Expanding Market Reach of Digital MSMEs: A Bibliometric Analysis of Marketing Communication Research

Surveyandini, Mayla

This study aims to map the development of research on storytelling in marketing communications related to the expansion of market reach for digital MSMEs. This study uses a bibliometric analysis approach to identify research trends, thematic structures, and relationships between topics in the relevant literature. Resea...

PKM DIGITAL MARKETING: TRANSFORMATION OF MALSA CHOCOLATE BUSINESS IN MARA FOOD INDUSTRY COMPLEX, MALAYSIA

Yudi Nur Supriadi · Agus Kusmana · Syarif Ali · Prasetyo Hadi · y 3 más

MSMEs in Malaysia are facing new challenges in market competition, especially in the rapidly growing digital marketing. Fierce competition requires business actors to adopt effective digital marketing strategies to increase competitiveness and business growth. This Community Service Program (PKM) aims to identify the r...

Pengaruh Digital Marketing dan Customer Relationship Management Digital dalam Meningkatkan Pemasaran Produk Telur di X Kabupaten Pacitan

null Rizal Rifai · null Agus Suyatno · null R. Taufik Nur Muftiyanto

This study is driven by the importance of adopting digital-based marketing strategies in the agribusiness sector, particularly in rural areas such as Pacitan Regency. Y, as a local egg farming enterprise, seeks to enhance its marketing effectiveness through the implementation of Digital Marketing and digital customer r...

IMPLEMENTASI DIGITAL MARKETING PADA UMKM DONAT KEKINIAN (RASADONAT) DALAM UPAYA MEMBANGUN STRATEGI PEMASARAN

Mohammad Ridho Permana Abdimesin · Dira Ernawati

Digital Marketing merupakan suatu Teknik pemasaran atau promosi sebuah produk melalui media digital ataupun internet yang bertujuan untuk menarik konsumen atau calon konsumen secara cepat dan masif. Dalam era yang serba digital dan semakin berkembang seiring berjalannya waktu, penerapan digital marketing akan menjadi s...

Digital Marketing ROI Explained How to Measure and Improve Your Marketing Returns

Adithya krishna V R

Digital Marketing ROI helps businesses understand how effective their marketing efforts are by comparing the revenue generated with the amount invested.

Digital Marketing: Strategies, Challenges, and Opportunities in the Digital Technology

Mofeed Mahmoud Wild Ali · Jaime Ortega-Gutierrez

Objectives: This study aims to explore digital marketing strategies, focusing on the integration of various digital tools, including social media, search engine optimization (SEO), content marketing, and data analytics. It also seeks to understand the challenges marketers face in the digital landscape, such as data pri...