Buscador de Tesis y publicaciones académicas

Visionary Strategies and Digital Marketing: The Potential of Digital Marketing in Raising Awareness of Hereditary Eye and Retinal Dystrophy

Veronica Marozzo

Characteristics of the Digital Marketing using IBM SPSS Statistics

A Asifulla

Digital marketing is the practice of promoting goods and services online by utilizing digital technology, including the internet, handheld devices, search engines, social networking sites, and various other online platforms. Due to the growth of the worldwide web and the widespread use of cellphones and other mo-bile d...

THE ESSENCE OF THE MODERN DIGITAL MARKETING CONCEPT AND ITS ETYMOLOGICAL FEATURES

Dmytro Diachkov · Oleksandr Pleskach · Vladislav Buryk

The article identifies the need to consider the etymological features of digital marketing, the paradigm and conceptual foundations of which were constantly evolving, providing conditions for successful and competitive business positioning. The evolution of the concept of "digital marketing" was determined on the basis...

African American & Hispanic youth vulnerability to target marketing : implications for understanding the effects of digital marketing

Grier, Sonya

"Memo prepared for The Second NPLAN/BMSG Meeting on Digital Media and Marketing to Children for the NPLAN Marketing to Children Learning Community"

THE TENDENCIES OF DEVELOPMENT OF DIGITAL MARKETING TECHNOLOGIES IN GARMENT AND KNITTING ENTERPRISES

Abdulaziz Aliev

The current article concentrates on the tendencies of digital marketing technologies, digitalization and the studies frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies being used in garment and textile e...

Determining Purchase Decisions: Brand Image and Trust (Marketing Management Literature Review)

M. Ridho Mahaputra · Hapzi Ali · Ridho Rafqi Ilhamalimy

The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influen...

Digital Marketing Strategies by Utilizing Google Trend Data Analysis on Increasing the Income of Micro, Small and Medium Enterprises (MSMEs) in Sawang, Aceh Utara

Nanda Ameliany · Nursakinah Ritonga · Muchlis Muchlis · Dedi Feriadi Dedi Feriadi · y 1 más

This research is motivated by the importance of optimizing digital marketing strategies for MSMEs in the digital era, especially in Sawang District, North Aceh. By utilizing Google Trends as a data analysis tool, the research aims to optimize digital[1]based marketing strategies for MSMEs in the region. The research me...

Digital management of marketing logistics

Huang, Rongquan

The digital transformation of marketing logistics has become a critical strategic imperative in the contemporary business landscape. This research explores the technological integration, operational mechanisms, and value creation of digital management in marketing logistics. By analyzing emerging technologies such as b...

MENILAI EFEKTIVITAS DIGITAL MARKETING CV.HAYAT HANDAYANI DENGAN PENDEKATAN AIDA

Khairudin Khairudin · Ulung Caniago

In the era of globalization and digital transformation, many businesses face challenges in maximizing the potential of digital marketing, including CV. Hayat Handayani, which previously experienced limited market reach and stagnant customer interactions. This situation prompted the need to evaluate the effectiveness of...

Model Pemasaran Digital Operator Seluler Digital Indonesia ByU

Maria Tiara · Daniel Susilo

This research aims to analyze the digital marketing model of the Indonesian Digital Cellular Operator BYU which is the backbone of the profession in Indonesia and is available in various sectors or industries. ByU is one of the companies that is able to combine two spectrums in their digital marketing through the offic...