Buscador de Tesis y publicaciones académicas

Digital marketing channels and tools

Niko Lahtinen · Kimmo Pulkka · Heikki Karjaluoto · Joel Mero

Penerapan Digital Marketing Sebagai Strategi Pemasaran Kopi Shop Teman Nongkrong Dalam Meningkatkan Kualitas Pelanggan

Saipul Anwar Saipul Anwar · Sarah Dhita Aryani

Abstrak— Kafe Shop Teman Nongkrong sendiri merupakan usaha kafe shop dengan memanfaatkan kegiatan pemasaran digital dengan tujuan untuk meningkatkan kualitas pelanggannya. Digital Marketing sendiri merupakan kegiatan pemasaran atau promosi suatu merek/brand/jasa yang dilakukan melalui media digital. Dengan adanya digit...

Marketing and branding in the digital age: new approaches to the promotion of goods and services in the online environment, examples of successful marketing campaigns

Autoría no especificada

In this article, we will look at marketing and branding in the digital age. Recent trends in Internet marketing and new approaches to the promotion of goods and services in the online environment, examples of successful marketing campaigns.

The study and thought of customers knowledge & satisfaction of adapting digital marketing strategies in a new interactive market scenario

Shipra Jain

In Today's World Marketers are facing with new challenges and opportunities within this digital era. The effect of digital marketing communication on products like clothes, books, fashion accessories, banks, gaming, shopping, fee payment etc. has been done, these digital technologies specifies the environment, actions...

Research on the Optimization of Gen Z's Digital Green Marketing Strategies from the Perspective of Sustainable Consumption

null Tianqig Zhan

With the growing global emphasis on sustainable development, Generation Z (Gen Z), as digital natives, has emerged as a crucial driving force behind sustainable consumption. Digital green marketing, an emerging marketing approach to address environmental protection needs, is increasingly influencing Gen Z's consumption...

Unveiling Consumer Behavior: Marketing Research Strategies for the Digital Era

Rachmad, Yoesoep Edhie

Rachmad, Yoesoep Edhie. 2020. Unveiling Consumer Behavior: Marketing Research Strategies for the Digital Era. International Journal of Consumer Research, Volume 30, No 1. https://doi.org/10.17605/osf.io/htu8k In the 2020 study "Unveiling Consumer Behavior: Marketing Research Strategies for the Digital Era," published i...

Marketing in agribusiness: an analysis of digital marketing in strengthening the agricultural sector

Eduarda Farias · Francieli de Fatima Missio · Adilson Luiz Seifert

This course completion work addressed the impact of digital marketing on Brazilian agribusiness, highlighting the growing importance of digital marketing as a vital tool for strengthening the brand, in addition to providing connections between rural producers and other companies. The objective was to analyze how digita...

Property Business Digital Marketing Communication Strategy during the Covid-19 Pandemic at Kartika Residence

null Yunita · null Amri Dunan

This research aims to find out the digital marketing communication strategy of the property business during the Covid-19 pandemic at Kartika Residence. The methods in this research use qualitative research using the theories Diffusion of Innovation and E-marketing. The analysis was conducted with the theory of Diffusio...

Penerapan Sistem Informasi Pemasaran dalam Mendukung Strategi Pemasaran Digital pada Platform E-Commerce Shopee

null Fajral Rizka Ramadhan · null Khaila Syahira Saldri · null Muhammad Ilham

The rapid growth of e-commerce in Indonesia has encouraged businesses to adopt digital marketing strategies supported by effective information management. Marketplace platforms such as Shopee provide extensive marketing data with strategic value; however, its utilization requires a structured system. This study aims to...

Digital Marketing Strategies Adopted by DTDC Courier and Logistics Ltd

Vishwanath. R. Havalappagol

Digital marketing has become an essential component of modern business strategy, enabling organizations to reach customers effectively through online platforms and digital communication channels. In the highly competitive courier and logistics industry, companies are increasingly adopting digital marketing strategies t...