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Digitalization through social media and the internet has altered the way marketers market their offerings and attract their customers and also the way consumers act, attend, buy and use the offerings and communications of the companies. Digitalization have revolutionized the marketing arena giving the organisations hor...
This research explores the impact of Digital Marketing and Knowledge Management on the Marketing Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Through empirical analysis, the study reveals significant and positive relationships between both Digital Marketing and Knowledge Management and M...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
With the rapid development of the digital economy, the demand for digital marketing talents is growing day by day. As an important base for training applied talents, vocational colleges and universities need to keep up with the development trend of The Times and conduct in-depth discussions on the training of digital m...
Technological developments in the Industry 4.0 era have encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies in carrying out their business activities. This study aims to analyze how digital marketing strategies can increase consumer loyalty to MSMEs, especially through the use...
Marketing has undergone a significant transformation and must adapt to every age. In a digitalized world, the digitalization of marketing has become inevitable. Digital Marketing has become increasingly important for companies. This study focuses on determining whether Digital Marketing channels create a significant di...
null Sri Astuti · null Bela Hemalia Putri · null Firli Agustini · null Indratni Khair
In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which i...
The purpose of this study was to determine the variables that make customers feel satisfied and loyal to Local Franchise Restaurants in Indonesia. The variables studied were Green Marketing, Consumer Attitude, Digital Marketing, Customer Loyalty and Customer Satisfaction as an Intervening Variable. The sample of this s...
This research explores the role of digital marketing in international marketing, focusing on effective strategies, challenges, and methods of measuring success. Using a qualitative approach with literature studies from credible sources such as scientific journals, news articles, and official company websites, the data...
Muhammad Fatkhurohman Albashori · Sri Wahyuning · Himawan Agung Nugroho
In an era of rapid technological advancement, digital marketing has emerged as an important strategy for businesses, especially in the e-commerce sector. This research investigates the relationship between digital marketing strategies and consumer behavior in e-commerce businesses. Through a case study approach, this r...
Wildan Jovian Wahyu Tyas Saputra, R. Yuniadi Rusdianto
Pure fried onion MSMEs are one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This MSME is engaged in food made from shallots. The difficulty of understanding how to use digital marketing causes Bawang Goreng Murni business to be limited to only doing word-of-mouth marketing. Therefor...
economics and businesssocial sciencesMSMEs, Digital Marketing, Assistance
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