Buscador de Tesis y publicaciones académicas

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Beatriz Casais

Background Digital technologies are important touchpoints to stimulate marketing audiences. In the field of social marketing, digital marketing is considered important, but has been mainly used to raise awareness of social causes. Focus of the Article This paper considers the conceptualization of a model to conduct the...

EXPLORING THE SUSTAINABILITY OF SMES BUSINESS THROUGH DIGITAL MARKETING IN SAN PABLO CITY, LAGUNA

Mary Jean Paulete S. Larona

Small and Medium-sized Enterprises (SMEs) in San Pablo City Laguna are pivotal to the local economy, yet they often struggle with adopting sustainable practices due to limited resources. This research investigates the potential of digital marketing as a tool for enhancing the sustainability of these SMEs. The primary a...

Digital Marketing Analysis of Shoppe Live as a Marketing Strategy for Online Business Murah Jaya Store of Probolinggo (Digital Marketing Analysis of Shoppe Live as a Strategy Online Business Murah Jaya Store of Probolinggo)

Autoría no especificada

DIGITAL MARKETING AND PRODUCT BRANDING IN TOASTED BREAD MSMES PLAYERS

Harmiaty Bahar

In the growing digital era rapidly, many MSMEs, including toast MSMEs in Kendari City, are facing challenges in implementing effective digital marketing strategies to build and strengthen their product branding. This study aims to analyze implementation digital marketing in increasing brand awareness and sales toasted...

Luxury Brand Prada's Digital Multinational Marketing Strategy in China

Muhan Chen

With the gradual popularity and rapid development of digital media, many luxury brands have started to adapt to transnational digital media platforms in order to strengthen their connection with international consumers. The cultural background and complex consumer composition of different countries bring new opportunit...

Digital Marketing Theories: From Gimmicks to Loyalty

Yoesoep Edhie Rachmad

“Digital Marketing Theories: From Gimmicks to Loyalty" is a comprehensive guide that explores a range of innovative marketing theories designed to help businesses navigate the complexities of the modern marketplace. This book delves into ten distinct theories, each offering unique strategies and practical applications...

Business Going Concern: Encourage and Raise the Competitiveness of Small Businesses Through Digital Marketing Strategies

Juanim · Muhammad Iqbal Baihaqi

Small businesses face challenges in maintaining going concern, especially amid today’s disruptive era. An innovative digital marketing mix strategy is key to building competitive advantage and enhancing marketing performance. This study examines how small businesses adapt to complex environments. Findings show that a m...

Organizational Performance through Digital Marketing: Evidence from Pakistani Small and Medium Enterprises

Zargham Ullah Khan · Rashid Mahmood Munir · Arslan Shahid

This research examines how digital marketing strategies influence the organizational display of SME’s in the Punjab, Pakistan. The data was collected from small and medium-sized managers across multiple sectors in the province. The analysis focuses on three primary digital marketing strategies, including social media,...

URGENSI DIGITAL MARKETING PADA UMKM MENURUT PERSPEKTIF EKONOMI ISLAM (STUDI KASUS UMKM KELURAHAN BABAKAN)

Sahar Sahar · null Laili Hurriati · null Muhammad Habibullah Aminy · null Lale Ajeng Khalifatun Wardani · y 1 más

This study aims to describe the digital marketing strategy used by UMKM actors in Babakan Village in maintaining and increasing their business profits in accordance with the perspective of Islamic Economics. This study uses a qualitative descriptive approach. Data collection methods are Observation, unstructured interv...

Development of a Digital Marketing System to Improve Marketing and Sales of MSME Products in Kepudibener Village through Social Media

null Titik Khotiah · null Evi Dwi Kartikasari · null Muhammad Nurul Huda · null Abdul Rohman

. Digital marketing aims to attract consumers and potential consumers quickly. The acceptance of technology and the internet in society is very broad, so it is not surprising that digital marketing activities are the main choice by companies. Companies compete with each other to create interesting content to be display...