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This study examines the influence of digital marketing activities and market entry agility on marketing performance of Pontianak Culinary MSMEs. The sample size for this study consists of 31 culinary entrepreneurs in Pontianak. The method used in this study to collect the data is convenience sampling where questionnair...
The current innovation of marketing embraces digital platforms. Digital marketing has become the successor to the economic development of many countries. This chapter intends to depict how to harness the power of digital marketing strategies as a driver of marketing activities. This chapter will navigate and provide an...
В статье раскрывается понятие цифрового маркетинга. Формулируются основные отличия цифрового маркетинга от классического маркетинга. Описываются свойства инструментов цифрового маркетинга и их особенности. Дается оценка противоправных аспектов применения инструментов цифрового маркетинга. The article reveals the concep...
Este estudo investiga a interação entre o marketing empresarial, o marketing digital, o desempenho da inovação e os resultados de marketing nas PMEs culinárias de Palu. Empregando uma abordagem quantitativa e amostragem intencional, 5830 PMEs foram pesquisadas por meio de questionários entre agosto e setembro de 2021....
Xuan Lan Pham · Phuong Minh Binh Nguyen · Giang Nu To Truong
As one of the most recent forms of marketing, digital marketing has emerged as the fastest-growing sector of the industry. A large number of academic studies have been published on different aspects of this field. The main objectives of this paper are to illustrate the evolution of the marketing field, examine the rese...
Today's digital marketing is undergoing significant changes due to digital transformation. The article explores the key trends shaping the modern digital marketing paradigm, including process automation, content personalization, the use of big data, as well as the latest digital technologies such as VR and AR, artifici...
Over the past decade, digital marketing has become essential to an organization's market-ing strategy. As a leader in the luxury market, Burberry's digital marketing is the core part of its operation. It has successfully adopted digital marketing strategies to attract the younger generation. As a form of online marketi...
The article explores the essence of digital marketing and analyzes the key tools for its implementation in the modern conditions of digitalization of the economy. Scientific approaches to the interpretation of the concept of "digital marketing" are summarized, which made it possible to form an integrated definition as...
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as...
9. Industry and infrastructureeconomics and businesssocial sciences
An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing management are conside...
digital marketing management techniquesmarketing systemeconomics and businesssocial sciences
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