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Bali Zoo Park is one of the tourist spots affected by the coronavirus. The aim of this research was to examine how to activate or revive programs and activities at Bali Zoo Park through marketing and innovation strategies in dealing with the new normal post-COVID-19 pandemic order. This study used qualitative data and...
9. Industry and infrastructureeconomics and businesssocial sciences3. Good health
The development of digital technology has significantly changed the competitive landscape of businesses, forcing companies to adapt with more innovative and efficient strategies. Digital marketing emerges as one of the effective approaches in facing this challenge, enabling companies to expand market reach, improve int...
This study aims to analyse the effect or impact of implementing Customer Relationship Management (CRM) in digital marketing strategies on customer relationships in the digital era. With the development of information and communication technology, companies now face new challenges in managing interactions with customers...
The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions....
Digital marketing has become a cornerstone of modern business strategies, enabling organizations to reach global audiences with unprecedented precision and efficiency (Chaffey & Ellis-Chadwick, 2019). However, the increasing reliance on digital platforms introduces significant security challenges (Cisco, 2023; Smith, 2...
Enquanto o marketing empresarial visa o crescimento da organização através da captação e fidelização de novos clientes, o marketing digital tem seu foco não mais somente no produto, mas sim nas experiências do usuário em sua jornada de compra. O objetivo geral da pesquisa foi analisar o marketing empresarial e marketin...
Marketing Digitaleconomics and businesssocial sciencesConsumidores
The purpose of the research is for having a knowledge about the implementation of digital marketing strategy used to gain more collections of ZIS in Amil Zakat National Institution of IZI East Java, and also to knowing the Islamic economics perspective of those digital marketing strategy they used. This research uses d...
India is a country with nearly three-fourth of its consumers belongs to rural market and 1/2 of the national income move towards from the rural market segment. Digital technology is innovative platform for digital marketing in overall the world. The most significant thing about marketing is that it spread over heteroge...
Traditionally Digital Marketers were hesitant to use AI in digital marketing, but with the advancement of AI and its outcomes, AI has proven that it can and will bring dynamic changes to the marketing industry, dispelling much of the uncertainty.Digital Marketing Plan can improve from AI. AI is not around to take over...
Marketing has undergone a major transformation due to technological advancement, changing consumer behavior, and the rapid growth of internet-based communication channels. This chapter examines the comparative effectiveness of traditional and digital marketing by analyzing their reach, cost, trust, targeting capability...
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