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Purpose: Digital marketing encompasses all marketing efforts that use an electronic device or internet. As digital platforms are increasingly incorporated onto marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing is becoming more prevalent and efficie...
Mira Gustiana Pangestu · Yossinomita Yossinomita · Dwi Angraini

 Abstract
 Digital Marketing plays an important role for MSME actors in marketing their products so that later it is expected to be able to increase sales. This condition also results in consumer changes in fulfilling lifestyles. In order to continue to increase this contribution and participation, MSMEs are...
null Muhammad Edrick Abhiseka · null Riyandi · null Yongki Alex · null Riza Ardy Saputra · y 1 más
The rapid development of artificial intelligence (AI) technology has revolutionized the digital marketing landscape, enabling marketers to improve efficiency, personalization and strategic decision making. This research aims to map research trends related to the application of AI in digital marketing through bibliograp...
In the rapidly evolving landscape of digital marketing, businesses are increasingly focusing on measuring the effectiveness of their strategies and evaluating the return on investment (ROI) to optimize their marketing efforts. This paper explores the critical metrics and methodologies used to assess digital marketing p...
The 21st century is witnessing a digital environment in every sphere of life the result of which is digital transformation in almost all our endeavours. In this context traditional marketing strategies are not enough to cope with this transformed situation. Digital marketing for higher education institutions and its di...
This study examined the effect of digital marketing adoption on the performance of micro and small scale enterprises of women entrepreneurs in Ado-Odo Ota Local Government Area of Ogun State. The study employed multistage sampling technique in selecting ninety women entrepreneurs. Data were analyzed using descriptive s...
5. Gender equalityeconomics and businesssocial sciences8. Economic growth
Nachayapat Cuijten · Sukontip Wongpun · Nathamon Buaprommee · Rungsan Suwannahong · y 1 más
The research objectives are to assess the digital marketing capabilities of micro, small, and medium-sized enterprises (MSMEs) in Thailand’s service sector, as well as to develop persona profiles for each enterprise size. The survey of 400 digital marketing personnel was conducted alongside comprehensive interviews wit...
digital societypotentialHF5001-6182economics and business
Izal, F. S. (Feizal) · Wijaya, T. (Tony) · Utama, A. (Agung)
Purpose: This study aims to examine the development and structure of academic literature on digital marketing through a bibliometric analysis approach. Digital marketing has become a central topic in marketing studies, especially since the COVID-19 pandemic, which has accelerated the adoption of digital technology acro...
Feizal Septya Pradana Izal · Tony Wijaya · Agung Utama
Purpose: This study aims to examine the development and structure of academic literature on digital marketing through a bibliometric analysis approach. Digital marketing has become a central topic in marketing studies, especially since the COVID-19 pandemic, which has accelerated the adoption of digital technology acro...
The hospitality industry in Laos is experiencing remarkable growth, presenting an array of opportunities for businesses to flourish and cater to an increasing number of visitors. However, despite this positive trend, many enterprises are still struggling to effectively implement and leverage digital marketing strategie...
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