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Abstract Digital marketing is becoming the dominant marketing communication method for companies and consumers around the world. The reason for this is due to the real time communication advantages that make it an effective marketing method. The aim of this chapter is to focus on how digital marketing relates to social...
economics and businesssocial sciences8. Economic growth
This study investigates the interplay between entrepreneurial marketing, digital marketing, innovation performance, and marketing outcomes in the culinary SMEs (small and medium enterprises) in Palu, Indonesia. Employing a quantitative approach and purposive sampling, 5830 SMEs were surveyed via questionnaires between...
Desempenho de marketingPMEseconomics and businesssocial sciences
Mohammad Hamim Sultoni · Sudarmiatin Sudarmiatin · Agus Hermawan · Sopiah Sopiah
This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. The methods are quantitative methods and data analysis techniques using AMOS 23 software based on Structural Equation Modeling (SEM)....
Heconomics and businesssocial sciencesManagement. Industrial management
MTN Ghana is a dominant player in the Ghanaian telecommunications industry and understanding how they can leverage digital marketing to improve their financial performance is crucial for their continued success. The digital landscape in Ghana is rapidly evolving, and effective digital marketing strategies are becoming...
digital marketing strategiesfinancial performanceMTN Ghanaeconomics and business
Digital marketing has become significantly important to the industry and academia as one of the most effective marketing media ever since its inception in the early 1990s. Business-related people have discovered a new marketing framework by the advent and quick expansion of internet and information technology. Most of...
Eko Juni Wahyudi Wahyudi · Sudarmiatin Sudarmiatin
The development of digital marketing today has the potential to change economic patterns in Indonesia, changes in economic patterns can be in the form of an increase in people's purchasing power and changes in people's consumptive behavior. It is necessary for someone to know and learn this digitalization era to accele...
economics and businesssocial sciences1. No poverty
The impact of technological advancements has led to a shift in the paradigm of marketing healthcare services. Marketing in the digital era is highly complex as market conditions can change rapidly beyond providers' control. Digital marketing offers several advantages compared to conventional marketing. Healthcare servi...
Maryna Chaikovska · Marina Järvis · Halyna Zaiachkovska · Li Tchon · y 2 más
Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem. The purpose of the paper is to highlight the features of the development of digital marketing tools in the con...
HF5001-61829. Industry and infrastructuresocial sciencesmarketing effectiveness
Digital marketing publications have flourished in the last two decades, but the literature remains fragmented and juvenile. This review maps the recent digital marketing landscape. 323 articles published between 2019 and 2023 were retrieved from Web of Science, Scopus, and ProQuest databases. Boolean Operators were app...
Business, Economics and ManagementMarketingsocial sciencesother social sciences
In this modern era, digital marketing has become a mainstay or prima donna in the world of marketing. However, not all MSMEs have the ability to change their marketing patterns to digital marketing. Low educational background and lack of knowledge about the internet, development, and technology are the factors that cau...
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