Buscador de Tesis y publicaciones académicas

IMPACT OF METAVERSE ECOSYSTEM ON DIGITAL MARKETING

Seybold Report

ABSTRACTThe purpose of this review paper is to analyze the marketing ecosystem in the metaversewith a special focus on the practices and opportunities of digital marketing in a threedimensional business environment. Metaverse can be seen as a new marketing ecosystemthat will transform the entire marketing industry from...

Digital Marketing for Business Growth

Tiwari, Jyoti Krishna kumar · Singh, Dr. Sonam Arvind

Abstract: Digital marketing has become an indispensable tool for driving business growth in the modern era. This abstract explores the key strategies and components of digital marketing that businesses can harness to expand their reach, engage their target audience, and ultimately achieve their growth objectives. From...

DIGISAM: A Multi-Channel DIGITAL Marketing Efficiency Model for Export Oriented Firms (Evidence From China AND Implications for Uzbekistan)

Burxon o'g'li , Baqoyev Sunnatillo

Digital marketing is the most important contributor to export competitiveness, however most of the current measurement methods consider channels in isolation only and miss the synergies effect between platforms. This leads to an informational void for export-oriented firms that need a cohesive, data informed approach t...

Social Media Analytics for Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

The Impact of Digital Products and Artificial Intelligence on Sustainable Marketing Methods

Shoaib Abdul Basit · Behrooz Gharleghi · Awais ur Rehman · Poh Kiong Tee · y 2 más

In this paper we try to shed lights on the impact of digital products and artificial intelligence on the marketing methods in the manufacturing and service sectors in Germany. Digital products have revolutionized marketing methods by providing various tools and platforms such as social media advertising, data analytics...

Brand Image and Social Influence Analysis on Students' Decisions in Choosing Private University With Digital Marketing as Moderating

Novri Wulandari · Muji Gunarto

This research analyzes brand image and social influence on students' decisions in choosing private universities, with digital marketing as a moderating variable. Private universities increasingly utilize digital marketing to increase their visibility and attractiveness in the current digital era. This study uses quanti...

Current Trends in Digital Marketing: A Study on Odisha

Giri, Seema Rani

This article is aimed at the study of the growing revolution in digital marketing. In today’s business environment digital marketing has taken a vast area. Digital marketing has a wider scope as the pace of technology is rapidly moving forward. Many companies are transforming their activities with the help of digital m...

DIGITAL MARKETING DALAM RANGKA MENGEMBANGKAN USAHA ERNA SARI CATERING

Suhayati, Ely · Novianti, Windi · Panca Rhema, Cun Figitria · Agustini, Defitri

Digital marketing is seen as the best media as the most effective and efficient means of promotion and is able to increase sales volume significantly in business development. The purpose of this study is to describe digital marketing strategies in order to develop Erna Sari Catering business. The research method used i...

Pengaruh Digital Marketing Dalam Meningkatkan Penjualan UMKM di Kecamatan Payung Sekaki Pekanbaru

Tirtha Syaputra · null Mohammad Filbert Musnal · null Ahmad Wildan · Faiz Akmal

Penelitian ini bertujuan untuk mengetahui dan menganalisis manfaat digital marketing dalam meningkatkan penjualan UMKM di Kecamatan Payung Sekaki Pekanbaru. Teknik pengumpulan data melalui kuesioner dan wawancara yang dilakukan oleh peneliti kepada UMKM sebagai sampel. Teknik pengambilan sampel dalam penelitian ini men...

Kualitas Layanan dan Digital Marketing: Kunci Kepuasan Konsumen

null Muchlis · Rizki Candra Kirana

The purpose of this study is to analyze the effect of digital marketing on customer satisfaction through service quality. In this study, the population is the population in this study is not known for certain with a sample of 155 people using heir theory. Data collection techniques using questionnaires and distribution...