Buscador de Tesis y publicaciones académicas

Optimalisasi Digital Marketing pada UMKM pengrajin batik “Tan Collection” Binjai dalam meningkatkan penjualan

Heridayani Heridayani · Fitri Ani · Prima Yanti Siregar · Suci Dianhiny · y 3 más

<p>Digital marketing is one of the marketing methods used by MSME actors to develop their businesses. The increased use of the internet has led people to engage in modern marketing and abandon conventional marketing methods. This community service activity aims to help the problems faced by Tan Collection MSMEs. The so...

IOT-Enhanced Digital Marketing Conceptual Framework

Andreea Liliana BĂDICĂ · Mircea Ovidiu MITUCĂ

The research proposed in this paper regards the appropriateness and possibility of enhancing digital marketing with IoT technologies. The contribution of this paper is a novel digital marketing conceptual framework based on the ubiquitous and pervasive IoT technologies, empowered by the synergies of edge, fog and cloud...

Digital Marketing and Public Relations in Egypt

Amany Bassyouny

"The Role of Digital Marketing Companies in Driving Online Success"

Sanbrains Seo

"Businesses of all sizes rely on digital channels to connect with their audience, build brand awareness, and increase revenue. This is where Digital marketing companies in Hyderabad play a vital role. These agencies act as strategic partners, helping brands navigate the online space effectively and achieve measurable g...

Social Influencers as Catalysts for Digital Marketing Success: Engagement, Persuasion and Conversion

Dariene Polo · Althea Rose Anino · Paul Mark Matuseño · Carlo Ellis Estrella · y 3 más

This study examined the influence of social influencers as catalysts for digital marketing success among selected respondents from the College of Business and Public Administration of Eulogio “Amang” Rodriguez Institute of Science and Technology (EARIST). Specifically, it assessed influencer attributes in terms of cred...

How Digital Marketing Can Help People, Nature, and the Economy Grow Together

Alisha Riaz

Digital marketing is no longer just about selling products or promoting brands. Today, it can play a big role in helping people, protecting nature, and growing the economy at the same time. This paper looks at how digital marketing can support a better and more balanced future for everyone. Many businesses now use onli...

Role uživatelských dat v digitálním marketingu

Laštovičková, Andrea

This master thesis focuses on the role of surveillance and user data in digital marketing. It links the academic discipline of surveillance studies, which deals with the processing of personal data, with the field of digital marketing. Digital marketing, which is nowadays primarily mediated by the Big Five multinationa...

THE USE OF DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF A STRATEGY FOR THE PROMOTION OF SERVICES AT THE ENTERPRISE

О. Romaschenko

The article is devoted to the problems of using digital means of dissemination of information to promote goods and services. The purpose of the article is to analyze the nature and specific features of Digital marketing in developing a comprehensive promotion strategy. The essence and importance of the means of promoti...

Optimalisasi Digital Marketing Guna Peningkatan Daya Beli

null Makhfudi Iskandar Zulkarnain · Rilyane Suzan Rasita Sembiring

Pengabdian kepada masyarakat merupakan pelaksanaan pengamalan ilmu pengetahuan, teknologi dan seni budaya langsung pada masyarakat untuk meningkatkan kesejahteraan, Kegiatan dilakukan untuk memberikan ketrampilan dalam promosi penjulan pada pedagang pasar segar Manada dalam bentuk Digital Marketing. Pada kegiatan itu d...

THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

Syamsul Bachri · Setiawan Mandala Putra · Erwan Sastrawan Farid · Darman Darman · y 1 más

Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to pr...