Buscador de Tesis y publicaciones académicas

THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

Syamsul Bachri · Setiawan Mandala Putra · Erwan Sastrawan Farid · Darman Darman · y 1 más

Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to pr...

Introduction to Digital Marketing and Analytics

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Pengenalan Digital Marketing E-Katalog bagi UMKM Binaan Jakpreneur

Siti Mariam · Abdul Haeba Ramli

The purpose of community service is to introduce e-catalog digital marketing to MSME players in DKI Jakarta Province. Jakpreneur-assisted MSME actors in DKI Jakarta Province are partners in this community service. The main problems faced by partners are the limited knowledge and skills of partners in utilizing digital...

Implementasi Strategi Digital Marketing dalam Meningkatkan Kinerja Perusahaan (Studi Kasus pada Perusahaan Semeloto.id di Sumbawa)

Kristiana, K. (Kristiana) · Fietroh, M. N. (Muhammad)

This research is the result of descriptive qualitative research which aims to answer how the implementation of digital marketing strategies in improving company performance is carried out by the Semeloto.id company in marketing or promotion through digital marketing to attract consumers who actively use social media. T...

Plano de marketing digital para novas empresas – aplicação prática na Nutrisnack – Leve & Funcional

Ghiraldini, Vivian Saorin

A empresa estudada foi a Nutrisnack – Leve & Funcional, uma empresa de alimentação saudável situada em São Paulo, no Brasil. A principal atividade realizada para a empresa foi o desenvolvimento e aplicação de um plano de marketing digital. Contudo foi necessária a realização de um diagnóstico profundo e detalhado da em...

Sustainable Digital Marketing Strategies For MSMEs

null Dessy Marhandrie

This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques in...

Artikel The Role of Digital Marketing Strategies in Strengthening Modern Businesses for Startups in Medan City

null Arief Muhazir Insandi · null Tampe Tuah Malem Ginting

Digital marketing has become a key component of modern business strategies, particularly for startups facing intense competition and challenges in establishing a strong market presence. This research aims to explore how digital marketing strategies can contribute to the growth and competitiveness of modern businesses,...

Leveraging Digital Platforms for Marketing in Indonesia: Strategies and Challenges

null Ansir Launtu · null Siti Nurhayati · null Muh. Abduh Anwar · null Klemens Mere · y 1 más

The digital landscape in Indonesia has undergone significant transformations, reshaping marketing strategies, presenting challenges, and unveiling new opportunities for businesses. This article conducts a comprehensive literature review spanning from 2019 to explore the dynamics of digital marketing transformation in I...

Influencer Marketing in the Digital Ecosystem

Albérico Travassos Rosário · Paula Rosa Lopes · Filipe Sales Rosário

Influencer marketing is a marketing strategy used in the digital ecosystem to promote products or services through influencers or influential people in the digital environment. These influencers can be celebrities, experts on a particular subject, or simply people with a large follower base on social media. Thus, influ...

Unhealthy Food and Beverage Marketing to Children in the Digital Age: Global Research and Policy Challenges and Priorities

Emma, Boyland · Kathryn, Backholer · Monique, Potvin Kent · Marie A, Bragg · y 3 más

Food and nonalcoholic beverage marketing is implicated in poor diet and obesity in children. The rapid growth and proliferation of digital marketing has resulted in dramatic changes to advertising practices and children's exposure. The constantly evolving and data-driven nature of digital food marketing presents substa...