Buscador de Tesis y publicaciones académicas

Recent developments in the use of digital marketing to promote tourist attractions

Shitij Goyal · Kollathur Sudheer · Pratima Pandey · Uttam Chakraborty · y 2 más

In recent years, the tourism sector has seen substantial development, with digital marketing emerging as an important aspect that affects the promotion of tourist attractions. As technology advances, the tourist industry will be forced to adjust to the ever-changing world of online platforms. The objective of the study...

Digital Marketing in the research phase

Marjolein Visser · Martijn Hoving · Co van Kempen · Matthijs Jansen

Eksplorasi Faktor Penghambat Adopsi Digital Marketing pada UMKM di Kota Palu

Ira Nuriya Santi · Indra Parawangsa · Syamsul Bahri Parani · Faruq Lamusa

ABSTRAK Digital marketing memegang peranan penting bagi UMKM dalam meningkatkan daya saing usaha di era digital. Namun, adopsi digital marketing di kalangan UMKM masih menghadapi beragam tantangan. Penelitian ini bertujuan untuk mengeksplorasi secara mendalam faktor-faktor penghambat adopsi digital marketing pada UMKM...

Digital Marketing Trends in Bangladesh

Ferdouse, Samana

This study aims to identify the most effective trends in digital marketing being analyzed and practiced in Bangladesh's industry, based on ROI, engagement rate, conversion rate, and other digital metrics. Upon identifying the most compelling trends and practices, the study also seeks to explain why businesses in Bangla...

<b>Digital Marketing Strategy and Customer Rating: Impact on Purchase Decisions at Sinar Mandiri</b>

Myla Sunar Dewi · Nur Hayati

The rapid growth of digital technology has transformed marketing practices, forcing businesses to adopt digital platforms in order to remain competitive and influence consumer behavior. In this environment, digital marketing strategies and customer rating play an increasingly important role in shaping purchasing decisi...

What digital marketing strategies: Promoting international higher education

Victora Mishina · Barnaby Pace

In recent years the competition between higher educational institutions in recruiting international students has significantly increased. The universities and polytechnics are working on establishing their reputation, increasing trust and attracting more prospective students. Due to this reason, higher educational inst...

Estrategias de marketing digital en las organizaciones

Amaya Urbina, María Coralia · Vargas Paramo, Alejandro Alonso

La presente investigación tiene como tema marketing digital y sub tema estrategias de marketing digital en las organizaciones. El objetivo general es conocer la influencia del marketing como herramientas de comunicación integrada de la mercadotecnia en las organizaciones. El marketing digital como estrategia de posicio...

The Effect of Digital Marketing Strategies, Social Media, and Influencer Marketing on Brand Awareness

Amjad Ramdani · Muhammad Nur Fietroh

This study aims to analyze the influence of digital marketing, social media, and influencer marketing on brand awareness of MSME products. The background of this study is based on the low level of brand awareness, which remains a major challenge in developing the competitiveness of MSMEs, especially in non-metropolitan...

EXPLORING THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOR AND LOYALTY

Shams Mukhtar · Chandra Mohan A. · Deepti Chandra

Enterprises have embraced digital marketing as a strategic response to the growing number of consumers on the internet, with the aim of improving their performance. This study aims to deal with the inclinations and reactions of consumers toward a range of digital marketing techniques. The review of existing literature...

Digital Marketing Plan for Vaatepuu Oy.

Skar, Hadil

This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital marketing practices. This digital marketing plan's ultimate goal is to increase brand awareness and loy...