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Technology is becoming the tool that changes how people live every day, and the marketing strategies of businesses are also gradually shifting to the industry 4.0 mindset of constant growth and development. Digital marketing has changed human habits of information accessibility, determined their interactions, and witne...
SF-AHPeconomics and businesssocial sciencesQA1-939
The purpose of the study is to provide a theoretical justification for the role of marketing communications as a tool for forming digital marketing interactions, as well as to determine the features of transforming interaction between enterprises and consumers in the modern digital environment. Particular attention is...
Mohammad Syaiful Suib · null Yulianti · Siti Hajar Shaleha · Ratih Ika Wulan Dari Laila · y 2 más
This report discusses the Digital Marketing Strategy for Coconut Production to Improve the Community Economy in Sentul Village, Gading District, Probolinggo Regency, East Java, in increasing sales volume through e-commerce platforms. This assistance aims to increase knowledge and skills in Sentul Village in managing co...
This research aims to investigate ethical business practices in sustainable digital marketing among Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to delve into the intricacies of ethical decision-making processes within digital marketing strategies. Sampling techniques i...
economics and businesssocial sciences8. Economic growth12. Responsible consumption
Elvita Laurensia Santoso · Walda Vivian · Sekar Wulan Prasetyaningtyas
In this era, the way people do business has switched to digital marketing. Accordingly, the purpose of this research is to find out the right digital marketing processes to improve business performance, with a focus on foods and beverages MSMEs in Semarang, Indonesia, motivated by the growth of digital marketing implem...
The article considers the main theoretical and applied aspects of the use of modern marketing digital technologies in the activities of banking institutions. The growing competition in the financial services market requires banking institutions to form a new system of management methods and approaches based on effectiv...
null Muhammad Raja Wandiro Cahyopramono · null Diana Khuntari
Technological developments provide convenience in various fields, including marketing and finance. Currently, marketing can be carried out digitally by utilizing internet technology. The presence of online loans, which is a type of peer-to-peer lending financial technology (fintech), is the result of advances in financ...
The rapid growth of social media, particularly TikTok, has transformed digital marketing strategies and consumer purchasing behavior. This study aims to analyze the influence of brand ambassador utilization and digital marketing on consumer purchase decisions on the TikTok Shop platform. The theoretical framework is ba...
Social media has become a marketing tool that is widely used in the digital era. This media has the advantage of being more effective and efficient. UD New Jaya Sakti is a business sector in the roof tile industry whose marketing also uses social media. The aim of this research is to find out how UD New Jaya Sakti impl...
In the digital age, data has become the core resource for enterprises' marketing decisions. The data-driven decision-making mechanism provides a scientific basis for the formulation of marketing strategies by systematically collecting, integrating and analyzing multi-source data, promoting enterprises to achieve precis...
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