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Since 2015, Botswana Human Resource Development Council (HRDC) has been using digital marketing platforms to promote its services and reach out to its stakeholders, customers and clients. This was meant to augment traditional marketing platforms such as television, radio and newspapers, which were not reaching out to a...
economics and businesssocial sciences1. No poverty
The purpose of the thesis is to create a successful digital marketing strategy for the hotel Kuusamon Portti located in Kuusamo, Northern Finland. The strategy is based on current best practices and trends in the hotel industry and will consider the unique characteristics of the hotel and its target market. The goal of...
fi=Palvelumuotoilu|sv=Service Design|en=Service Design|customer experiencehotel sectorsocial media
Abstract This research investigated digital marketing practices and the profitability of fast-food enterprises in developing economies. To accomplish the study’s objectives, three specific research goals were formulated to provide direction for the investigation. The research employed a survey approach, with a populati...
ABSTRAK
 
 Penelitian ini bertujuan untuk mengetahui pengaruh variabel digital marketing berdasarkan indikator website, search engine marketing, e-mail marketing, dan social media marketing terhadap minat beli konsumen pada marketplace Tokopedia. Penelitian ini menggunakan pendekatan kuantitatif. Jumlah respo...
HF5001-6182economics and businesssocial sciencesHG1-9999
Digital Marketing is a marketing activity or promotion of a product and brand that is carried out using digital media or the internet, either by using websites, e-commerce, social media, email, adwords and blogs. This study aims to identify consumer behavior and measure consumer perceptions of digital marketing or onli...
The purpose of this study is to find out the Effect of Digital Marketing on Marketing Performance meidated by Entrepreneurship Orientation on Business Students (i) UC Makassar. This study uses quantitative methods and obtained a total of 52 respondents from UC Makassar students and owns a business. The analytical techn...
Accounting. BookkeepingHF5601-5689economics and businesssocial sciences
This research aims to analyze the influence of Relationship Marketing, Experiential Marketing, and Digital Payment on Customer Loyalty at Kopi Komunal in Mataram City. The data collection method used a questionnaire with a sample of 100 respondents. The analysis method used multiple linear regression analysis with the...
The phrase "digital marketing" refers to the different promotion and advertising activities/techniques utilized to engage with clients via digital channels. Digital marketing aids in the education of end users about products, their features, values, advantages and disadvantages, and large-scale promotions. The auto mar...
The term digital marketing is used for targeted, measurable, and interactive marketing of products or services by using various digital technologies to enhance the reachability at consumer doorsteps. The key objective of this activity is to promote the product or service and at the same time to work on the trend image...
Online Marketingeconomics and businesssocial sciencesDigital Marketing
AbstractThe development of marketing strategy in small and medium digital enterprises is constrained by the absence of a reproducible methodological instrument that enforces a consistent cascade from business objective to marketing metrics, funnel indicators, and channel budgets. Classical strategic marketing framework...
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