Buscador de Tesis y publicaciones académicas

A Digital Marketing Strategy for Fashion For You

Pllashniku, Gresa

This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business to business) and B2C (business to consumer) markets within the clothing fashion manufacturing s...

AI in International Marketing: How Digital Service Firms Standardize and Adapt Marketing Across Borders

Arto Ojala · Thilini Mudiyanse · Sara Fraccastoro · Mika Gabrielsson

Impact of Digital Marketing on Business Performance of Small and Medium Businesses in Birendranagar, Surkhet

null Dillu Prasad Dhungana

This study explored the impact of digital marketing on the business outcomes of small and micro enterprises in Birendranagar, Surkhet. Despite recognized benefits, local businesses faced significant barriers, including limited resources and technical expertise, necessitating a focused investigation within Birendranagar...

The impact of artificial intelligence analytics in enhancing digital marketing: the role of open big data and AI analytics competencies

Tahereh Saheb · Bahareh Amini

Abstract Purpose: The goal of digital marketing is to enhance strategic decision making to discover competitive and consumer behavior, and to provide early warnings of risks and opportunities. In the age of digitalization, digital marketing may be influenced with the use of cognitive technologies and also open sources...

The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World

Yoesoep Edhie Rachmad

The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World In the fast-paced, ever-evolving digital landscape, consumer behavior has undergone a radical transformation. The traditional roles of buyers and sellers have been redefined, and at the heart of this revolution lies the powerful phe...

Relationship of AIDA Model towards Data Analytics Capabilities, Marketing Strategies and Digital Marketing Performance on Small and Medium Enterprises (SMEs)

Rahmat Aidil Djubair

Relationship of AIDA Model towards Data Analytics Capabilities, Marketing Strategies and Digital Marketing Performance on Small and Medium Enterprises (SMEs)

6C ANALYSIS – THE MAIN AREAS OF RESEARCH TAKING INTO ACCOUNT TRADITIONAL AND DIGITAL MARKETING TECHNOLOGIES

Vladimer Tsimakuridze Vladimer Tsimakuridze · Lela Kochlamazashvili Lela Kochlamazashvili

The article discusses the main areas of research and the main factors of analysis before planning a marketing strategy, activities and communications, taking into account traditional marketing measures and digital technologies, which are known in the field of marketing as the so-called “6C Analysis”. It is important th...

La importancia del marketing digital en los festivales de música. Plan de marketing: Festival Meirasland

Gandoy Carballo, Mabel

Gandoy Carballo, Mabel; director de proyecto: de Cepeda Aparicio, Leyre

"Chicago\u2019s Digital Marketing Future: Discover the Leading Digital Agency in Chicago"

Sanbrains Seo

"Chicago\u2019s Digital Marketing Future: Discover the Leading Digital Agency in ChicagoIn today\u2019s dynamic landscape, businesses thrive by aligning with the right Digital Agency in Chicago\u2014those trusted Digital Marketing Companies in Chicago that elevate brands with creativity and data-backed strategies. Unlo...

Impact of Viral Marketing and Gimmick Marketing on Transformation of Customer Behavior Mediated by Influencer Marketing

null Yoesoep Edhie Rachmad · null Budiyanto Budiyanto · null Khuzaini Khuzaini

The rapid advancement of digital technology has unlocked new opportunities in marketing, especially through social media platforms like TikTok. This study explores the synergy between viral marketing, gimmick marketing, and influencer marketing in driving the transformation of customer behavior from passive consumers t...