Buscador de Tesis y publicaciones académicas

Digital marketing : Marketing local business through social media

Anil, Parajuli

This thesis examines why digital marketing is important in this age of the internet. The study looked into the complex dynamics of digital marketing with a focus on how it affects small businesses. The study looked into the practises, problems, and wins of digital marketing, putting light on the specific factors that a...

Digital marketing activities by Dutch place management partnerships: A resource-based view

Hagen, Daphne · Risselada, Anne · Spierings, Bas · Weltevreden, Jesse Willem Jochanan · y 1 más

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digita...

Pelatihan Digital Marketing Sebagai Strategi Peningkatan Omset Penjualan Sarung Tenun Sutra Hitam Desa Tanah Towa

null Nurfaidah · Andi Syarifuddin · null Bunyamin · Andi Hadidu

Abtrak Digital marketing merupakan sistem penjualan yang memanfaatkan media online untuk mengembangkan bisnis. Digital marketing menjadi media promosi dan transaksi yang banyak digunakan saat ini, karena dapat memberi keuntungan bagi pembeli dan penjual. Digital marketing dapat berupa aplikasi bisnis dengan platform se...

EMPLOYEE DIGITAL ADAPTABILITY IN IMPROVING MARKETING CAPABILITIES

R M Fransiska · P Lumbanraja · Y Absah

This research explores the impact of AI, Big Data Analytics, Omnichannel platforms, IoT, and integrated learning systems on marketing capabilities within the context of digital banking, with employee digital adaptability serving as a mediating factor. Conducted at a state-owned bank in North Sumatra, the study uses a m...

PLANO DE MARKETING DIGITAL EM BIBLIOTECAS UNIVERSITÁRIAS: MODELO E ESTRATÉGIAS PROPOSTAS À BIBLIOTECA CENTRAL DA UFAM

Pereira silva, Kamilla

O presente estudo propõe a criação de um plano de Marketing Digital para a Biblioteca Central da Universidade Federal do Amazonas. O objetivo da pesquisa é propor a implementação de estratégias de Marketing Digital na criação de um plano de Marketing Digital para a biblioteca central da Universidade Federal do Amazonas...

Digital Marketing in the inspiration phase

Marjolein Visser · Martin Kloos · Bart van der Kooi · Michiel Zwama

DIGITAL TRANSFORMATION IN MARKETING: FROM SOCIAL MEDIA EVOLUTION TO INNOVATIVE STRATEGIES BASED ON AI, BIG DATA, AND STORYTELLING

Moreno Fernández, Íñigo

This project explores the profound changes in marketing driven by technological advancements and evolving consumer behaviors. The research aims to analyze the evolution of digital marketing, the impact of artificial intelligence and big data, and the effectiveness of modern marketing strategies, particularly in e-comme...

Sustainable Marketing Strategies: Integrating Green Technology in Digital Marketing

Mani Tyagi · Shenki Tyagi

Abstract To: This paper explores the convergence of sustainable marketing and digital platforms, focusing on integrating green technology into digital marketing endeavors. By examining the intersection of these two domains, the paper aims to elucidate the potential of leveraging digital platforms to propagate environme...

Investigating the Influence of Digital Marketing in Youth’s Decision to Study Abroad: An Overview from Ernakulam District, Kerala

null Susan Sony Jacob · null Dr.V. Sumathi

Digital marketing has greatly changed the way students collect information and make choices about higher education overseas. This study examines the role of digital marketing in youth's decision-making process in the Ernakulam District of Kerala. The research uses the quantitative research design and the study used a s...

Digital marketing in Bangladesh : A comprehensive analysis of challenge and prospects

Shalauddin, Md

Digital marketing is a modern concept. Digital marketing is an alternate name for business or Trade. Traditionally we know business means seller and buyer will meet face to face at a place and buyer will buy some things and pay money hand to hand to seller. Digital marketing is an online-based business or web-based bus...