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Digital marketing communication has a crucial role in the modern marketing era. In this context, digital media is an effective means to reach a wider audience and promote products or services efficiently. This research aims to find out how the implementation of digital marketing communication in Jawa Pos Radar Solo. Th...
Digital transformation is profoundly reshaping the landscape of fashion marketing, which is gradually shifting from traditional mass media to interactive and dynamic digital marketing. In this article, the core strategies, key challenges and future trends in digital marketing of fashion brands are systematically review...
The current article focuses on the features of digital marketing technologies and the reviews theoretical aspects of digitalization marketing. Meanwhile, it studies the elements of digital marketing technologies utilized in garment and textile enterprises.
Mr. Al Mustapha Bashir & Mr. Abdussamad Abdullahi Dangongola
This research evaluates digital marketing methods that influence start-up activity among entrepreneurs in Tarauni Local Government Area of Kano State. The business environment undergoing rapid transformation now considers digital marketing essential for entrepreneurial triumph through methods which achieve market growt...
This study aims to determine the impact of digital marketing, marketing strategies, and customer satisfaction on sales volume. The population of this study was Micro, Small, and Medium Enterprises (MSMEs) in Porong District, Sidoarjo Regency, specifically in the culinary sector. This study employed a quantitative resea...
economics and businesssocial sciencesDigital MarketingCustomer Satisfaction
This chapter presents an in-depth exploration of Digital Marketing, a pivotal element in today's business landscape. It begins with defining digital marketing as the utilization of digital channels, platforms, and technologies for promoting products or services. The chapter traces the evolution of digital marketing, de...
Digital transformation has emerged as a powerful force reshaping business operations, customer engagement, and marketing practices across industries. The rapid adoption of digital technologies, including social media platforms, artificial intelligence, big data analytics, cloud computing, and mobile applications, has f...
Lady Lady · null Antony Sentoso · Lina Lina · Lindawati Lindawati · y 2 más
Digital marketing is marketing services or products using digital technology, especially in digital, this marketing can be done via cellphones, digital advertising, and other digital media. With digital marketing, people can get information and communication quickly and easily. This research uses a qualitative method i...
Digital marketing's rising popularity has completely changed how companies advertise their goods and services. Businesses now have a different understanding of consumer behavior and how consumers engage with brands thanks to digital marketing. Through a thorough analysis of the literature, this review paper seeks to in...
Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing terhadap Perilaku Konsumen dengan Brand Awareness dan Marketing sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner kepada responden yang terpapar aktivitas digital marketing di media sos...
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