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With electronic commerce and digital services gradually becoming an important part of international trade, the rapid development of digital technologies has led to significant changes in market structures and business models. The article first outlines the salient features of the digital economy, including the widespre...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
ABSTRACT The lack of marketing for MSME products is a problem that gets little attention, one of which is the brown sugar produced by Dawan Klod Village. The entrepreneurs still do market activity conventionally and don’t understand the marketing strategy for selling their brown sugar. Therefore, the purpose of communi...
Promotion of higher education services based on digital technologies, using the latest digital technologies to provide educational services to actual consumers (students, their parents, professors, administrators and other partners) and potential consumers (applicants and their parents) , employers, etc.) is to deliver...
null Nguyen Thi Hong Nhung*, Pham Xuan Hoa · null Nguyen Thi Thu Huong
This study aims to analyze digital marketing factors that affect customers' cosmetics purchasing behavior in Ha Noi City. Through conducting online and offline, the authors collect information of 256 customers about "the impact of digital marketing on customers' cosmetics purchasing behavior in Ha Noi City". The result...
The focus of the current study is to highlight the impact of digital marketing on customer behaviour. It was hypothesised that mobile marketing and social media marketing have significant effects on customer engagement through customer sociability using a sample of university students. The sample of this study consists...
Gerald Allen R. Negrosa · Elwin G. Pamaran · Jimford U. Tabuyo
Abstract: Aspiring business owners now have a variety of chances to launch businesses with minimal entry barriers and high growth potential thanks to the rise of digital entrepreneurship. In today's constantly changing digital environment, digital entrepreneurs can succeed by combining the correct amounts of innovation...
economics and businesssocial sciencesDigital MarketingOnline
Entrepreneurship Development Program: Implementation of Digital Marketing-Based Entrepreneurship Strategies for Student Micro Enterprises in the Surabaya Ministry of Health Polytechnic Environment, motivated by the need to increase students' entrepreneurial competence in facing business competition in the digital era....
Asti Marlina · Lucky Hikmat Maulana · Hanif Zaidan Sinaga · Jihan Fadhila · y 1 más
In the digital era, product innovation and digital marketing are vital for enhancing the marketing performance of fashion Micro, Small, and Medium Enterprises in Bogor City, where competition is intensifying. This study aims to examine the influence of product innovation and digital marketing, particularly through soci...
null Tini Kartini · Awa Awa · Didi Didi · null Abdul Hamid · y 3 más
Business transformation that shifts to digital requires Micro, Small, and Medium Enterprises (MSMEs) to be able to master technology optimally. Many business actors still experience limitations in understanding digital marketing and digital finance, so training is carried out to increase the capacity of MSME actors, on...
Athar, Handry Sudiartha · Basuki, Prayitno · Mulyono, Lalu Edy Herman
In today's technological era, marketers and entrepreneurs need to know that many digital variables determine marketing performance. This study aims to assess the effect of the online marketing mix, online product representation, and digital content marketing on the marketing performance of MSMEs NTB Mall Mataram in the...
Economicseconomics and businesssocial sciencesJEL Classіfіcatіon: M31
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