Buscador de Tesis y publicaciones académicas

Análisis de la Incidencia del Marketing digital en el posicionamiento de los restobares de la Parroquia Salitre

Mora Sudario, Andy Reinaldo

El objetivo principal de este estudio es examinar el papel del marketing digital en el posicionamiento de los restobares en la parroquia Salitre, centrándose en cómo las estrategias digitales afectan su visibilidad y competitividad en el mercado gastronómico local. La importancia del marketing digital en el ámbito de l...

Marketing digital en pequeños comercios

Delgado Zayas, Inmaculada

Este trabajo de fin de grado desarrolla en primer lugar, un marco teórico referente al Marketing digital, el uso de canales digitales para promocionar una marca o llegar a los consumidores. Posteriormente, hablaremos de las distintas herramientas de marketing digital. Finalizaremos el trabajo con un cuestionario enviad...

IMPLEMENTASI DIGITAL MARKETING PADA LIA SOUVENIR JOGJA

Lia Anggita Putri

Digital marketing atau pemasaran digital merupakan bentuk pemasaran yang dilakukan dengan memanfaatkan perangkat media dan saluran digital. Selain karena dukungan teknologi yang memadai, para pelaku usaha juga lebih mudah dalam memasarkan produknya kapan dan dimana saja. Tujuan dari penelitian ini adalah untuk mengetah...

Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism

Radovan Bacik · Jaroslava Gburova · Stefan Gavura · Barbora Iannaccone

In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in t...

Measuring the Influence of Interest on Digital Marketing Performance among SMEs in Sarawak with Data Management Capabilities as the Mediator

Rahmat Aidil Djubair

Digital Marketing has gained spectacular popularity amongst the Small and Middle Enterprises (SMEs) in Sarawak. This phenomenon was triggered due to how much they struggled to survive during the recent impact of the Covid-19 pandemic. However, not many among those digital players realize that the abilities in data mana...

Strategi Efektif dalam Pelatihan Persiapan Konten Digital untuk Pemula : Meningkatkan Keterampilan Marketing di Era Digital

null Amanda Mutiara Hasibuan · null Zuhrinal M. Nawawi

This study aims to identify and analyze effective strategies in digital content preparation training for beginners to enhance marketing skills in the digital era. The method used is a qualitative literature review examining various literatures, reports, and empirical studies related to digital marketing skill developme...

Impact of digital marketing on consumers buying behaviors and satisfaction

Kiani, Neda

The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital marketing practices (Tiago & Veríssimo, 2014, 4). This impacts directly the consumer purchasing d...

Pemberdayaan Pengusaha UMKM Binaan KADIN Kota Bandung Berkarakter Technopreneurship Yang Berdaya Saing Global Melalui Implementasi Digital Marketing

Sunardi Sembiring Brahmana · Sri Astuti Pratminingsih · Gagan Sugandi · Uce Karna Suganda

Perkembangan teknologi informasi saat ini berjalan dengan cepat dan merubah perilaku konsumen. Setiap perusahaan berusaha untuk beradaptasi terhadap perubahan ini, salah satunya dengan mengadopsi digital marketing. UMKM yang merupakan mayoritas pengusaha di Indonesia juga harus mengikuti perkembangan ini. Tujuan peneli...

The Concept of Digital Marketing Mix: Implications in Consumer Behaviour

Saša Virijević Jovanović · Goran Dašić

Considering that digital technologies have become an essential ele­ment of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significant­ly influenced all...

Introduction to Youth Marketing to Digital Natives

Wided Batat