Buscador de Tesis y publicaciones académicas

PEMBERDAYAAN DIGITAL MARKETING MENINGKATKAN PEMASARAN PRODUK TEH PADA DESA TOBASARI SIMALUNGUN

null Tryana Ramadhani Batubara · null Widya Ayu Harahap · null Anugrah Ramanda Lubis · null Purnama Ramadani Silalahi

Perkembangan teknologi yang pesat menyebabkan terjadinya perubahan dalam berbagai sektor kebutuhan manusia salah satunya pada bidang bisnis. Adanya perubahan ke arah digital memberikan kemudahan bagi masyarakat untuk dapat menjual serta memasarkan produknya secara online dengan digital marketing. Problematik yang dihad...

MENGOPTIMALKAN DIGITAL MARKETING DI INDONESIA: DARI DATA KE DAMPAK NYATA Optimizing Digital Marketing in Indonesia: From Data to Real Impact

Sony Puji Laksono

Pengaruh Digital Marketing Development dan Etika Bisnis terhadap Competitive Advantage pada UMKM di Cikarang

null Latifah Ayu Tiarani · null Wita Supira · null Arum Nur Fadillah · null Dede Farida · y 2 más

This study explains the impact of digital marketing growth and business ethics on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Cikarang. MSMEs have competed intensively in this digital era, so it is important to use innovative digital marketing and uphold business ethics to gain customer...

Research challenges in digital marketing: Exploring the complexities of a dynamic landscape

null Ismael Adebafa

This paper explores the complexities of a dynamic, rapidly evolving landscape in the field of digital marketing. The identified challenges include evolving consumer behavior, privacy and security concerns, multi-channel integration, artificial intelligence and automation, influencer marketing and social media, and meas...

SEMINAR DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN PENJUALAN PELAKU USAHA DI DESA KARANGSUKO KABUPATEN MALANG

Erna Resmiatini · Adita Nafisa · M. Yusuf Azwar Anas · Nur Almaida

Penggunaan strategi digital marketing dalam era digital ini menjadi kunci penting bagi pelaku usaha untuk meningkatkan penjualan dan memperluas pasar. Seminar Digital marketing yang dilaksanakan pada tanggal 2 Februari 2024 di Desa Karangsuko, Kabupaten Malang, merupakan inisiatif pengabdian kepada masyarakat dengan tu...

PROBLEMS AND PANACEA OF DIGITAL MARKETING IN INDIA

Shantkumar A. Bangundi

This study explores the challenges and solutions associated with digital marketing in India. It examines the barriers faced by businesses, such as limited digital literacy, infrastructural gaps, and regulatory concerns, while highlighting the opportunities brought by the rapid adoption of digital technologies and incre...

Marketing research for Caramel Cozy Creations

Kivilahti, Oona

The purpose of this thesis report was to conduct marketing research for the case company Caramel Cozy Creations, a micro business in Finland, operating in the niche market of artisanal handicrafts goods. The objective was to provide the commissioner with the necessary knowledge required to create a digital marketing st...

A Qualitative Study on Digital Marketing and Market Penetration: Insights from Uganda's Insurance Practitioners

Perry Gamba · Jesse Doreen Naguyo Schilthuis

This study analyzes the impact of digital marketing on market penetration, with a specific focus on the insurance industry in Uganda. Through qualitative research utilizing semi-structured interviews with industry experts, this research examines how digital marketing strategies influence market penetration and business...

The main directions of introduction of digital marketing technologies into the activities of service providers

Yahyokhonov Niyozkhuja Bahroil Ugli

This article focuses on the main directions and approaches to the introduction of digital marketing technologies in the activities of service providers, based on the importance of digital platforms and the model of their introduction. Scientists of our country have also conducted a number of studies on this issue, most...

Social media marketing and influencer marketing in digital age – A comparative study

Swathi Shenoy · Deeksha Bhojgar · Megha Megha · Chethanraj Chethanraj

Social media platforms have revolutionized marketing strategies, providing businesses with unprecedented opportunities to reach and engage with their target audiences. Two prominent marketing techniques that have gained significant popularity are social media marketing and influencer marketing. This comparative study a...