Buscador de Tesis y publicaciones académicas

Capítulo de libro 2025

Unlocking Growth: Digitalization in B2B Marketing

Cinzia Colapinto · Giorgio Soffiato

This chapter examines the transformative role of digitalization in B2B marketing, emphasizing how advancements in digital technologies such as blockchain, data analytics, and social media have reshaped traditional marketing strategies and business practices. It highlights the convergence of B2B and B2C marketing, drive...

economics and business social sciences

• Routledge
• Italy
• English

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Artículo 2025 Revisado por pares

Social media marketing and influencer marketing in digital age – A comparative study

Swathi Shenoy · Deeksha Bhojgar · Megha Megha · Chethanraj Chethanraj

Social media platforms have revolutionized marketing strategies, providing businesses with unprecedented opportunities to reach and engage with their target audiences. Two prominent marketing techniques that have gained significant popularity are social media marketing and influencer marketing. This comparative study a...

media and communications social sciences

• BOHR Publishers
• DOI: 10.54646/bijamr.2025.38

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Other 2026 Acceso abierto

digital marketing agency in Indore

digital, Brandsetu

Brandsetu Digital is a digital marketing agency in Indore that helps businesses grow online in a simple and practical way. They offer services like social media marketing, SEO, paid ads, website development, and branding to help you reach the right people and build your presence.

• Zenodo
• DOI: 10.5281/zenodo.19184660

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Artículo 2025 Revisado por pares

Sosialisasi Penerapan Digital Marketing Sebagai Optimalisasi Penjualan Berbasis Technorpreneur Pada Smk Negeri 7 Pandeglang

Sela Novitasari · Indar Riyanto · Fitto Ferdian Aprilyani · Olga Nur Fira Handayani

Digital marketing merupakan kegiatan pemasaran ataupun promosi melalui media internet ataupun digital secara online. Tujuan dari kegiatan pengabdian kepada masyarakat ini ialah untuk memberikan pemahaman mengenai peran digital marketing dalam upaya meningkatkan penjualan produk UMKM yang berdampak pada kesejahteraan ma...

social sciences Digital Marketing Penjualan education

• LPPM Universitas Pamulang
• English

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Artículo 2026 Acceso abierto Revisado por pares

A Study on the Effectiveness of Digital Marketing in Driving Sales for Local Businesses in Amravati City

Shriram Suresh Palaskar

ABSTRACT The growth of digital technologies has transformed the way businesses promote their products and services. Digital marketing has become an important tool for local businesses to attract customers and increase sales. This study examines the effectiveness of digital marketing in driving sales for local businesse...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem.ibfe169

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Artículo 2024 Revisado por pares

DIGITAL MARKETING TOOLS AND THEIR IMPACT ON THE DEVELOPMENT OF THE JEWELRY MARKET

Anna S. Shults

The purpose of the article is to analyze the impact of digital marketing tools on the modern jewelry market. The article examines the transformation of consumer behavior under the influence of digital communication channels, examines the effectiveness of various online tools (social networks, content marketing, targete...

economics and business social sciences

• The publishing house - SCIENTIFIC LIBRARY
• DOI: 10.36871/ek.up.p.r.2024.12.30.015

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Artículo 2023 Acceso abierto Revisado por pares

Culinary Development Strategy for Traditional Japanese Food (Moci) in Bengkulu City by Utilizing Digital Technology

Jihan Fatanah · Putri Indriani · Fadilla Nur Azizah

Digital marketing strategy is a form of marketing that utilizes digital media. Several digital media that currently have the potential to be used as digital marketing media are social media. Some of the social media most widely used by Indonesian people are WhatsApp, Instagram, Facebook, TikTok and Telegram. Social med...

2. Zero hunger

• CV Media Inti Teknologi
• DOI: 10.58723/jentik.v2i2.163

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Artículo 2024 Acceso abierto Revisado por pares

Optimizing Sales Revenue Through Digital Marketing Strategy at Mamata Dessert & Café, Denpasar

Regilita Ashabrina Kusuma Putri

This study examines Mamata Dessert & Café's implementation of digital marketing strategies, with a focus on social media, within the structured framework of the SOSTAC model. In the competitive business landscape, effective marketing strategies are paramount for success. The SOSTAC model, encompassing Situation, Object...

economics and business social sciences

• PT. Xsolusi Media Cendekia
• DOI: 10.70074/jaspdt.v1i1.5

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Artículo 2026 Acceso abierto Revisado por pares

Mechanisms and Boundary Conditions of Digital Marketing in Driving Green Innovation: A Moderated Mediation Model for Absorptive Capacity, Performance Pressure, and Environmental Uncertainty

Yanghua Hu · Yongbo Sun · Leinan Zhang

It remains unclear whether and how digital marketing affects corporate green innovation. Focusing on Chinese listed companies, this study investigates the relationships between digital marketing, absorptive capacity, and green innovation. Using panel data from 2012 to 2023 and a fixed-effects model, we found that digit...

economics and business social sciences

• MDPI AG
• English
• DOI: 10.3390/su18094406

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Artículo 2024 Acceso abierto Revisado por pares

Memanfaatkan Aplikasi Pinterest Sebagai Referensi Untuk Membuat Konten Digital Marketing

Muhammad Fajar Ariwibowo · Intra Swadaya Hidayat · Mirza Putri Andita · Azalia Mawarindani Indra

Digital transformation has become an urgency for all business sectors. One of the changes related to the business sector is the marketing pattern switching to digital, or what is called digital marketing. SMKN 3 Sekayu, South Sumatra, only has an engineering major. SMKN 3 hopes that their teachers will be able to creat...

social sciences education

• Lembaga KITA
• DOI: 10.35870/jpmn.v4i2.3231

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