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Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for m...
medical and health sciencesclinical medicine330ddc:330
Digital marketing strategy plays a crucial role in enhancing brand awareness, especially in the insurance industry, which faces unique challenges in building emotional relationships with consumers. As one of the leading insurance companies in Indonesia, BRI Insurance needs to optimize its digital marketing strategy to...
Novita Rifaul Kirom · M. Taufiq Noor Rokhman · Rizky Andrianto Apriandana
The purpose of this study was to determine and analyze the direct influence of brand awareness and digital marketing on purchasing decisions, and brand awareness on digital marketing. Furthermore, we analyzed brand awareness as a mediator of the influence of digital marketing on purchasing decisions. The analysis tool...
This study aims to analyze the application of digital marketing in micro, small, and medium enterprises (MSMEs) within the snack food sector, and its impact on business performance. Using a qualitative method with in-depth interviews, observations, and documentation study, this research explores the digital marketing s...
Cara Wilking · Summer Moukalled · Michele Polacsek
ABSTRACTDigital marketing of unhealthy foods and beverages to children and adolescents is pervasive, highly effective, undermines healthy eating, and contributes to health inequities. Expanded use of electronic devices and remote learning during the COVID‐19 pandemic has increased the urgency for policy interventions t...
This community service activity emphasizes increasing MSME sales through the use of digital marketing, especially for tofu entrepreneurs. The aim of this activity is marketing training using Digital Marketing by providing skills that can increase family income thereby increasing welfare. The aim of this Community Servi...
economics and businesssocial sciences8. Economic growth1. No poverty
Abstract This systematic review examines the influence of technological infrastructure and perceived organizational usefulness on digital marketing adoption in Ethiopian banks, applying PRISMA methodology to synthesize peer-reviewed research from 2020 to 2025. Findings reveal that reliable internet connectivity, platfo...
Kokom Komariah · R Deni Muhammad Danial · Muhammad Taufik Ibrahim
This study aims to determine the description of Information Technology Capability and Digital Marketing on the Competitive Advantages of UMKM Bakery and Pastry in Sukabumi City, to know Information Technology Capabilities to Competitive Advantages, to Know Digital Marketing to Competitive Advantages. The results in thi...
Abstract The evolution of the internet has significantly transformed advertising, introducing digital marketing as a powerful tool for businesses to connect with consumers and analyze their preferences in real time. Unlike traditional methods, digital marketing leverages interactivity and data-driven insights, enabling...
This study examines the impact of digital marketing on brand awareness within Rwanda’s media agencies, focusing on Buy & Sell Company Ltd. The research specifically explores the effects of email promotion, social media marketing, and search engine promotion on brand recognition, perceived quality, and brand loyalty. Us...
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