Buscador de Tesis y publicaciones académicas

Digital marketing: Incompatibilities between performance marketing and marketing creativity

Jan Lies

Within digital marketing, marketing intelligence fosters two major developments. First — and even in the absence of key performance indicators — it improves marketing efficiency, as life-cycle marketing, automated price adjustment and programmatic advertising based on artificial intelligence (AI) all support the vision...

INNOVATIVE MARKETING SOLUTIONS IN THE DEVELOPMENT OF DIGITAL ECOSYSTEMS

Anna A. Bessarabova · Alina A. Krivonos · Natalya I. Morozova

This article examines innovative marketing solutions that facilitate the development of digital ecosystems. It analyzes new approaches to consumer engagement based on personalization, interactivity, and the creation of a value proposition integrated into the digital environment. Particular attention is paid to the role...

Improvement of marketing strategies for small and medium-sized businesses entering the european market in the conditions of digitalization

Hanna Pysarevska · Mykola Pysarevskyi · Artem Melnikov

The article aims to substantiate the theoretical foundations and practical approaches to improving marketing strategies for small and medium-sized businesses entering the European market in the conditions of digitalization. The research applies methods of analysis, synthesis, comparison, generalization, system, and str...

The Role of Mobile Technologies in Digital Marketing and Sales

Lara Stocchi

Actions, Hyperlink, and Mobile Analytics in Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Digital Marketing Agency Bangalore – Complete Marketing Guide

stalkus digital

Customer Trust as a Mediator of Digital Marketing Effects on Consumer Behavior: A Systematic Review

Fitrah Sari · Ahmad Vajri Rahman · null Mirsal

This study aims to examine the role of customer trust as a mediating variable in the relationship between digital marketing strategies and consumer behavior. As digital marketing evolves, companies are required not only to create engaging content but also to build strong trust to influence purchase intention, loyalty,...

Seminar Digital Marketing untuk Mendorong Inovasi Strategi Pemasaran pada UMKM

Huswatun Hasanah · Bela Nofiyanti · Cinta Tasya Salsa · Indah Tri Wahyuni · y 1 más

In the current digital era, digital marketing has become a vital tool for the development of business The digital marketing seminar was held as an effort to increase the knowledge and skills of Micro, Small and Medium Enterprises (MSMEs) players in optimizing digital technology to expand market reach and increase sales...

Peningkatan Tren Minat Beli Produk Kosmetik yang Dipengaruhi oleh Digital Marketing

Anisya Bella Trisna · Budi Permana Yusuf

In order to increase economic growth, a country needs to strengthen the MSME sector, one of the ways is by transforming into the digital world. Digital marketing is currently important for the business world. Because digital marketing can increase buying interest easily, on target and cost-effectively. The purpose of t...

Pengenalan dan Pelatihan Digital Marketing Pupuk Organik Cair pada Ibu PKK Dusun Semen

Rafaella Chandraseta Megananda · Muhimmatul Ifadah · Nabilatus Sunayya · Afni Harfina

Modernisasi menyebabkan seluruh kegiatan manusia mengalami perubahan salah satunya dalam hal pemasaran. Digital marketing merupakan sebuah metode pemasaran baru dengan memanfaatkan dunia digital dalam pemasaran produk. Pemasaran menggunakan digital marketing dinilai lebih efisien dalam mengenalkan dan memasarkan produk...