Buscador de Tesis y publicaciones académicas

Strategi Digital Marketing Melalui Sosial Media Dan Marketplace Dalam Meningkatkan Penjualan Produk

Ebenhazer Richard Handoko · Radiant Victor Imbar

Kerja praktik ini dilaksanakan pada divisi Digital Marketing PT Jayamandiri Gemasejati (JG Motor) sebagai dealer resmi sepeda motor Yamaha. Kegiatan kerja praktik bertujuan untuk menerapkan dan mengevaluasi strategi digital marketing dalam mendukung aktivitas promosi perusahaan. Metode pelaksanaan meliputi pengelolaan...

EMPOWERING YOUNG GEN Z ENTREPRENEURS: DIGITAL MARKETING STRATEGY TRAINING FOR SUCCESS

Deni Adha Akbari · Eti Rochaeti · Fanina Adji · Salma Az-Zahra · y 1 más

It is crucial to address the challenges Gen Z entrepreneurs face in navigating the digital marketing landscape. This study examines the efficacy of digital marketing strategy training in empowering young entrepreneurs to succeed in today's competitive market. This research utilizes a mixed-methods approach and incorpor...

What is the algorithm feeding us? A public health terminology guide to support action on digital food marketing

Kamara Pather · Becky Freeman · Belinda Reeve · Anne Marie Thow

Online marketing by the food and beverage industry has proliferated in recent years, but regulation to protect children has not kept pace. To support the uptake of WHO recommendations, this article defines key terms, concepts and techniques used in digital marketing. The article first explains the evolution and technic...

Penerapan Digital Marketing dalam Meningkatkan Penjualan UMKM “Rumah Mutiara Cake” di Kecamatan Bengkalis

Anita Rahayu Silalahi · null Bustami Bustami

The implementation of digital marketing through social media has proven effective in increasing product sales and visibility, particularly for small businesses such as Rumah Mutiara Cake MSMEs. Digital marketing strategies not only focus on boosting sales but also play a key role in building an active community, expand...

Digital Marketing KPIs, Strategy, Ecosystems, Governance, and More

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Exploring the Potential of Blockchain Technology in Digital Marketing: A Quantitative Study of Digital Marketing Professionals

Chitra Krishnan · Supriya Lamba Sahdev · Astha Gupta

Digital Marketing in the evaluation and selection phases

Robin van Ommen · Remy Bergsma · Marjolein Visser · Stephan Schroeders

Marketingul digital ca instrument de competitivitate în mediul online

Natalia Branasco

The article examines the role of digital marketing as a determining factor of competitiveness in the online environment. In a context characterized by globalization and accelerated digitalization, traditional marketing strategies are complemented by digital tools that allow for efficient, personalized and measurable co...

Leveraging Growth Hacking and Digital Marketing: Evidence from Tunisian Startups

L Hu · N. Agrebi

This study explores how Tunisian entrepreneurs adopt digital marketing and growth hacking to support the development of their startups. The aim is to gain a better understanding of the marketing strategies of startups from emerging markets, in a context characterized by resource constraints. By adopting a qualitative,...

SOSIALISASI KONTEN DIGITAL UNTUK MENDUKUNG PROSES PEINGKATAN KINERJA DALAM ENGEFEKTIFKAN MANAJEMEN

Hery Fadly

Lesunya perekonomian daya beli masyarakat sebagai dampak pandemic saat ini juga menjadi tantangan terbesar bagi pelaku usaha Desa Bone. Untuk itu Digital Marketing dapat digunakan sebagai salah satu solusi dalam menarik pembeli. Permasalahan berikutnya yang muncul adalah belum meratanya pengetahuan dalam penerapan Digi...