Buscador de Tesis y publicaciones académicas

Artículo 2026 Revisado por pares

Pelatihan Digital Marketing Berbasis Media Sosial dan E-Commerce di Wijaya Kusuma Craft, Madurejo, Sleman

Prita Haryani · null Kartinasari Ayuhikmatin Sekarjati · null Aji Pranoto

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian, namun masih menghadapi berbagai tantangan dalam pemasaran produk, khususnya dalam pemanfaatan digital marketing. UMKM Wijaya Kusuma Craft sebagai pelaku usaha kerajinan bambu memiliki potensi produk yang baik, tetapi pemasaran yang dil...

• Institut Sains and Teknologi AKPRIND Yogyakar...
• DOI: 10.34151/jafst.v4i01.5454

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Artículo 2025 Acceso abierto Revisado por pares

Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand

Riani Ishak · Heni Widyaningsih · Sulaiman Mansyur · Syurwana Farwita Samuddin · y 1 más

This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creative economy. Using a quantitative approach, data was collected from 110 respondents using a Likert scale survey, and analyzed through SPSS version 25. The research aimed to investig...

economics and business social sciences

• PT. Sanskara Karya Internasional
• DOI: 10.58812/wsjee.v3i02.1907

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Artículo 2023 Revisado por pares

IMPACT OF DIGITAL MARKETING ON SMALL AND MEDIUM-SIZED ENTERPRISES IN LATVIA

Saleniece, Sarmīte

The author defined as a current problem the need to improve digital marketing in small and medium-sized enterprises in order to retain existing customers and attract new customers. The aim of the research is to study the impact of digital marketing on small and medium-sized enterprises in Latvia. The author revealed th...

productivity economics and business social sciences market

• Riga Technical University
• DOI: 10.17770/iss2022.7028

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Artículo 2021 Revisado por pares

PELATIHAN BERWIRAUSAHA MELALUI DIGITAL MARKETING

Nurul Farida · Triani Ratnawuri · Lilian Mega Puri

ABSTRAK Kegiatan pengabdian bertujuan untuk melatih kemampuan berwirausaha melalui digital marketing. Kegiatan pengabdian diikuti oleh remaja panti asuhan Tuma’ninah Yasin kota Metro yang menjadi mitra dalam kegiatan pengabdian ini. Metode yang digunakan teknik demonstrasi, tanya jawab, diskusi dan praktik. Hasil pelat...

• Muhammadiyah Metro University
• DOI: 10.24127/sss.v5i2.1532

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Artículo 2023 Revisado por pares 2 citas

Research on the Digital Marketing Strategy of Adidas

Rain Xinjie Jiang

This analysis focuses on Adidas’ digital marketing strategy, aiming to identify challenges and provide corresponding suggestions for improvement. The current status analysis highlights Adidas’ overall approach to digital marketing, while the problem analysis identifies specific challenges within the strategy. The cause...

economics and business social sciences

• EWA Publishing
• DOI: 10.54254/2754-1169/54/20230945

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Artículo 2023 Acceso abierto Revisado por pares

Strategi Komunikasi Pemasaran melalui Digital Marketing Institut Sains dan Teknologi Terpadu Surabaya

Ardalina Luvitasari Candra Gunawan · Harliantara Harliantara

Institut Sains dan Teknologi Terpadu Surabaya (ISTTS) mengalami trend penurunan jumlah mahasiswa dari periode 2021/2021, 2021/2022, dan 2022/2023. Penelitian ini menggunakan teori Integrated Marketing Communication (IMC), digital marketing, dan strategi marketing public relations sebagai dasar untuk menganalisis data y...

media and communications social sciences

• Universitas Islam Balitar
• DOI: 10.35457/translitera.v12i2.2739

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Artículo 2026 Acceso abierto Revisado por pares

DIGITAL MARKETING, SERVICE QUALITY AND PERFORMANCE OF SMES IN MACHAKOS COUNTY, KENYA

Raymond M. Musyoka

The objective of this research is to analyze the interrelationships between digital marketing and service quality, digital marketing and sales performance, service quality and sales performance, as well as the mediating role of service quality in linking digital marketing to sales performance. This investigation adopte...

• Jana Publication and Research LLP
• DOI: 10.21474/ijar01/23750

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Artículo 2025 Revisado por pares

Digital Marketing and Rural Education Development

Shihao Han

In the context of the ongoing implementation of the “Digital Village” strategy, digital marketing—including short video promotions and live commerce—has exerted a notable influence on rural areas. However, this development does not necessarily correspond to a broad enhancement in educational quality. Instead, it has gi...

economics and business social sciences

• EWA Publishing
• DOI: 10.54254/2754-1169/2025.ld29212

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Artículo 2024 Revisado por pares

Are Digital Marketing Trends and Challenges Aligned with SDGs?: A Review of Indonesian SMEs

Adriansyah Ekaputra · Ratna Deli Sari · Yuyun Yuniarsih · Muhammad Algunadi

This paper provides a comprehensive literature review to explore the prevailing trends and obstacles in digital marketing for Indonesian Small and Medium Enterprises (SMEs) with respect to the Sustainable Development Goals (SDGs). This study employs a literature review method to identify the current trends and challeng...

economics and business social sciences

• Yayasan Sinergi Kawula Muda
• DOI: 10.61194/economics.v2i2.242

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Artículo 2025 Revisado por pares

ANALISIS PENGARUH DIGITAL MARKETING TERHADAP BISNIS ONLINE DALAM PENGAMBILAN KEPUTUSAN STUDI KASUS PADA PEDAGANG ONLINE SHOP

Setiani, Revia · Yanti, Jumianis

This study aims to see the impact of digital marketing on the development of online shops, especially in relation to consumer purchasing decisions. In the midst of the advancement of the digital era, marketing methods are undergoing a transformation from traditional methods to more modern and technology-based approache...

economics and business social sciences

• Prodi Magister Manajemen Fakultas Ekonomi dan...
• English

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