Buscador de Tesis y publicaciones académicas

Digital marketing strategies for high-tech products: Digital and social media marketing research

G. N. P. V. Babu · Ruben Anto · P. Giri Babu

Design and develop an online digital marketing course to enhance Thai manufacturing MSME’s digital marketing capabilities

Sukontip Wongpun · Nachayapat Cuijten · Sureerut Inmor · Rungsan Suwannahong · y 1 más

This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample gr...

Komunikasi Pemasaran Digital pada Brand SCH Melalui Instagram

Marwa Salsabila Anshory · null Mochammad Rochim

Abstract. Digital marketing communication is a goal of activities carried out for branding and promotion to achieve the desired goals through technology and the internet, one of which is social media. Social media is currently used widely by brands and businesses to promote or interact with consumers, with all its adva...

PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI GURU DAN SANTRIPRENEUR MENGHADAPI INDUSTRI ERA 4.0

Antika Zahrotul Kamalia · Hemdani Rahendra Herlianto · Wiyarno Wiyarno

Abstrak: Di era Revolusi Industri 4.0, adaptasi teknologi digital sangat penting, terutama di sektor pendidikan dan kewirausahaan. Pelatihan digital marketing dalam program pengabdian masyarakt pemula bagi guru dan santripreneur di Pondok Pesantren Riyadlul Jannah Cikarang bertujuan meningkatkan kompetensi mereka dalam...

Impact of Digital Marketing on Business Performance: A PRISMA Model

Basudev Lamichhane · Saujan Lamichhane · Prerna Pandey · Shobhakant Regmi

This study aims to examine the impacts of digital marketing on business sustainability using a systematic analysis guided by PRISMA, focusing on their effectiveness, emerging trends, and obstacles. By comprehensively examining contemporary academic studies, the research highlights significant digital marketing methods...

Digital marketing and sustainability: a study on consumer perceptions

Arantes, Luzia

The use of digital marketing to promote sustainability is a controversial topic, as it can be complex to associate a set of strategies aimed at encouraging consumption with environmental sustainability. Nevertheless, digital marketing allows us to reach consumers globally and the promotion of sustainability is urgent i...

AN EXAMINATION OF THE INFLUENCE OF DIGITAL MARKETING ON INTEGRATED MARKETING COMMUNICATION AND ORGANISATIONAL PERFORMANCE WITHIN MOBILE PHONE ENTERPRISES IN CHINA

Bai Yang · Mrutyunjay Sisugoswami

This study aimed to assess the overall performance of enterprises within China's mobile phone sector and in order to analyse how integrated marketing communication has been affected by digital marketing.This was one of the main goals of the research. The goal of this study was to see how digital marketing strategies af...

Scientometric analysis of scientific outputs in the field of digital marketing

Mostafavi, Ismael · Dastar, Yeganeh

Background and aim: The internet has provided marketers with a new path for greater creativity, resulting in increased transparency in marketing. The expansion of digital media platforms and the commercial use of the internet have transformed the business landscape. The present study aims to conduct a scientometric ana...

The impact of digital marketing on business growth of local and medium enterprises (SMEs) in Nepal

Bhujel, Sunita

This paper examines the influence of digital marketing on the business growth of local small and medium enterprises (SMEs) in Nepal by considering four tools: Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing Campaigns (EMC), and Paid Online Advertisements (POA). A quantitative research de...

Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan dan Loyalitas Pelanggan (Studi Kasus dalam Brand Somethinc)

null Carissa Maulidya Putri Hidayat · Ribbi Aliya Delinda

This study analyzes the impact of digital marketing on sales growth and customer loyalty in the Somethinc brand. Using a quantitative method with a sample of 103 respondents, the study found that digital marketing significantly contributed 50.8% to increased sales and customer loyalty. Marketing strategies such as soci...