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Mochammad Syafiuddin Shobirin · Ach Saifullah · Nurul Indana · Syarifatul Mubariroh · y 1 más
Cupak Village, located in the Ngusikan District, Jombang Regency, has significant potential in local food production. However, the main challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in this area are limited market access and conventional marketing methods. This community service program is designed t...
With the advent of the information age, digital marketing models have begun to receive attention and to have applications in many industries. Although the digital marketing model has thus become a hot spot in the sales world, there is still not enough research on digital marketing. In order to optimize brand digital ma...
economics and businesssocial sciencesengineering and technology
ABSTRACT:Digital marketing has become a vital component in shaping consumer buying behavior, particularly in a rapidly developing country like India. This study aims to examine the impact of digital marketing on consumer purchasing decisions by analyzing the preferences, attitudes, and responses of consumers toward var...
This chapter examines the ethical concerns of marketing to children, particularly in the digital space. It highlights how children influence household spending and develop brand preferences early. As digital marketing integrates seamlessly into apps and video sharing platforms, concerns grow about children’s exposure t...
This study examines the effectiveness of digital advertising in Kathmandu Valley. Consumer purchase decision is selected as the dependent variable. Similarly, digital advertising, email marketing, social media marketing, mobile marketing and blog are selected as independent variables. The primary source of data is used...
Marketing analytics is defined as “the study of data and modelling tools used to address marketing resource and customer-related business decisions” (Iacobucci et al., 2019, p. 155). Digital marketing analytics include core elements such as marketing analytics value, marketing metrics, and big data. These elements of d...
ABSTRACT: Brands are using digital marketing techniques more frequently in today's digital-first industry in an effort to increase their visibility and cultivate enduring customer relationships. This study uses an explanatory and descriptive research methodology to examine how digital marketing affects brand recognitio...
This paper analyses the impact of various political, resource, economic, social, technological, competitive, organizational, and market aspects on the digital transformation of traditional automotive manufacturing companies. It also examines the marketing strategies General Motors (GM) and Volkswagen used in their digi...
Background: Digital marketing is rapidly growing in India, driven by its large population of mobile users and social media enthusiasts. Indian businesses view digital marketing as an essential technique for their success. However, farmers in Haryana, like many other states across the country, are not fully utilizing it...
In today’s fast-evolving digital economy, businesses of all sizes are prioritizing online visibility, customer engagement, and brand reputation. This shift has increased the demand for the Best Digital Marketing Services in Hyderabad, especially as companies compete to reach digitally savvy audiences. Hyderabad, being...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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