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Digital marketing has transformed the way businesses communicate with consumers and influence their purchasing decisions. With the rapid growth of the internet, social media platforms, search engines, and mobile technologies, consumers are increasingly exp osed to digital marketing strategies such as online advertiseme...
The article examines the theoretical and methodological foundations for developing a digital toolkit for sustainable marketing in the context of the economy’s digital transformation and the growing requirements for businesses’ environmental, social, and governance responsibilities. It is substantiated that the contempo...
"IFDA Institute offers the best computer course in Delhi and is awarded as the best computer training institute providing professional computer courses near meIn today\u2019s digital world, every business wants to grow online. From small startups to big companies, everyone is using online marketing to reach more custom...
This research investigates the impact of digital marketing on business growth and consumer behavior in the rural Khandesh region of Maharashtra, India. Three key hypotheses were examined: the support of digital marketing for rural business growth, the relationship between digital marketing and customer satisfaction, an...
This study investigates the influences of digital marketing capability on multiple stages of marketing outcomes among cosmetics firms in Thailand. Grounded in Dynamic Capabilities Theory and Contingency Theory, the study examines the effectiveness of digital marketing capability in enhancing customer acceptance excelle...
Aji Kresno Murti · Titin Endrawati · Muhammad Sani Kurniawan · Bayu Prabowo Sutjiatmo · y 1 más
This study delves into the significance of digital marketing strategies for business services, specifically within the financial services sector. Using a literature research method to examine the marketing challenges of the financial service companies under investigation, which leads to the formulation of new digital m...
Abdul Razak Munir · Andi Aswan · Andi Syahida Ulhaq Pasyrib
In an increasingly digital marketplace, businesses face challenges in optimizing their marketing performance while fostering strong brand connections through innovative strategies. This study investigates the influence of Digital Marketing Orientation and Entrepreneurship Orientation on Marketing Performance, mediated...
The five sections of this book covered some key trends evident in the Digital Marketing (DM) and Communication field: Data analytics and measurement, Digital transformation and innovations in marketing, Customer experience and (the merging of digital and physical) servicescapes, Ethics and privacy in digital marketing,...
markkinointieconomics and businesssocial sciencesDigital Business and Economy (focus area)
In today’s world, digital technologies has transformed the way businesses communicate, engage, and build relationships with customers. Digital marketing has emerged as one of the most powerful tools for organizations and helps it to reach wider audiences, improve brand visibility, and achieve sustainable growth. The us...
This research aims to analyze the influence of digital marketing on marketing performance and product innovation, analyze the influence of product innovation on marketing performance, and analyze the influence of digital marketing on marketing performance through product innovation in food and beverage processing msmes...
9. Industry and infrastructureeconomics and businesssocial sciences
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