Buscador de Tesis y publicaciones académicas

On the Need to Use Digital Marketing in Enterprises in the Field of Security Systems

Victoria Malardyrova

The article reveals digital marketing; analyses the sphere of security systems of the Republic of Sakha (Yakutia) and identifies the main problems in it. It is proposed to turn to digital marketing to enhance the promotion of enterprises in the B2B market. The author describes the preliminary results of the work throug...

Discovering the impact of emerging technologies on SMEs’ digital marketing strategies: a conceptual framework

Claudia Spilotro · Giustina Secundo · Pasquale Del Vecchio

Purpose This paper aims to explore the impact of emerging digital technologies and marketing strategies in today’s dynamic business landscape, with a focus on their crucial role in enhancing competitiveness and driving the growth and internationalisation of small and medium-sized enterprises (SMEs). Design/methodology/...

Analsisis pemasaran dan keuangan digital terhadap daya saing global hasil pertanian komoditas ekspor di provinsi Sulawesi-Selatan

Muhammad Irfan Arya · Farhan Djufri · Hartina Beddu

Digital marketing is a marketing strategy using digital media and the internet. The concept and application of digital marketing is something that is done to boost product sales from a brand. Digital marketing really helps business actors to attract domestic and international consumers and potential consumers quickly....

PENDAMPINGAN PENGEMBANGAN PEMASARAN DAN KEWIRAUSAHAN UMKM ULTRA MIKRO MELALUI PEMANFAATAN DIGITAL MARKETING

Sari, Widya

ABSTRAKKegiatan Kuliah Kerja Nyata (KKN) Tematik Kewirausahaan di Kelurahan Solokpandan, Kecamatan Cianjur, Kabupaten Cianjur,berlangsung selama satu bulan memfokuskan pada pengembangan Usaha Mikro Kecil Menengah (UMKM) Ultra Mikro (Umi). Permasalahan yang ditemui di kelurahan Solokpandan adalah kurangnya kesadaran par...

Marketing Innovation Strategy and Firm Performance

Ali Mohammad Kowsar

This empirical study seeks to explore the impact of marketing innovation strategy on firm performance in the emerging digital markets. The study builds on the concept of dynamic capability theory, market orientation theory, and the innovation capability literature to explore the impact of digital marketing capability,...

IMPLEMENTASI DIGITAL MARKETING TERHADAP PENDAPATAN DAN KEKUATAN BERSAING PELAKU USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI KABUPATEN TASIKMALAYA

Eldya Rahmadyla · Inayati Nasrudin

The problems currently being faced by UMKM in Tasikmalaya Regency are lack of stability, low income and hampered competitiveness. One of the main causes is the lack of use of digital marketing in marketing their products. Business actors have not been able to formulate marketing strategies that suit the specified targe...

CERDAS DIGITAL MARKETING DI ERA DIGITAL PADA SMK Al AMANAH, TANGERANG SELATAN

Fina Ratnasari · Puspita Handayani · Ayumi Rahma

This Community Service Program (PKM) aimed to provide knowledge and skills in accounting bookkeeping and digital marketing strategies through social media for students at SMK Al-Amanah. The program was conducted by the faculty team from the Bachelor's Degree in Accounting program, Faculty of Economics, Universitas Pamu...

EVOLUCIÓN DEL MARKETING DIGITAL: DEL EMAIL MARKETING AL INFLUENCER MARKETING

Vera Ramos, Ana

Trabajo orientado al estudio del paso desde la creación del marketing al marketing digital y análisis de dicha evolución. El trabajo contiene explicaciones de cómo han surgido los términos actuales, en qué consisten y las claves para entender cómo el paso del tiempo y el carácter cambiante de los años han afectado al m...

BP copywriter and adster – empreendedorismo e plano de negócios no setor de marketing digital

Petronilho, Bárbara Angela Manhães Soares A

O marketing digital é uma atividade económica que teve os seus primeiros passos em todo o mundo nos anos 90. Com o surgimento dos e-mails, blogues, algumas redes sociais e sites de pesquisa, o marketing digital começa a desempenhar um papel relevante no desenvolvimento das empresas, dando origem às primeiras técnicas d...

The logic of media transformation under digital empowerment: How does digital marketing affect firm performance?

Weiguang Zhao · Nisha Wang