Buscador de Tesis y publicaciones académicas

USING MODERN TECHNOLOGY TO IMPROVE MARKETING IN BUSINESS.

Zokirov, Ulugbek

integrated marketing communications (imc), communication strategy, digital technologies, customer engagement, atl, btl, crm, big data, artificial intelligence (ai), marketing 5.0, business process automation, advertising, public relations, sales promotion, interpersonal communication, organizational methods, legal tool...

Digital Marketing Role on Promotion of Towards Handloom Sarees in Chennai City

S Vanitha · C.B Senthilkumar · D Shenbagavalli

The study measures the promotional role played by digital marketing in enhancing the product reach of Handloom Sarees. Also, it evaluates the challenges faced by consumers of handloom sarees in adopting digital marketing. The study decided to conduct the research using the field survey approach, and the study was devel...

Digital Marketing and Moderating Effect of Digital Skills on Smes' Success in an Emerging Market (Vietnam)

Ngo Giang Thy

Peran Literasi Keuangan dalam Memoderasi Hubungan Antara Modal Usaha dan Digital Marketing Terhadap Kinerja UMKM

null Budi Riyanti · null Hardi Utomo · null Rindu Ajeng Wiganingtyas

The Indonesian government has supported MSMEs through initiatives such as business loans, training, and digitalization programs to enhance competitiveness. However, many MSMEs still struggle to manage capital effectively and to utilize digital marketing technology due to low financial literacy and limited digital skill...

The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District)

Nanda Asmawati · Widhy Tri Astuti · Wisnalmawati Wisnalmawati

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee applic...

The Effect of Digital Marketing Transformation Trends on Consumers’ Purchase Intention in Textile Industry (B2C Business): The Moderating Role of Brand Awareness

null Danish Ahmed Siddiqui · null Fakhre Alam Siddiqui · null Syed Muhammad Zia UL Islam Rizvi

This study examines how trends in digital marketing transformation influence consumer purchase intentions within B2C textile businesses. The study's findings offer significant insights for decision-makers and managers, illustrating how digital marketing influences consumers' perceptions and purchase intentions. This an...

Influencers in Tourism Digital Marketing: A Comprehensive Literature Review

Iswanto, Dedy · Handriana, Tanti · Nazwin, Asfarony Hendra · S. Sangadji, Suwandi

Almost all business sectors in various developed and developing countries have realized the importance of transforming conventional marketing to digital marketing, the goal is to increase sales. Many marketing strategies can be applied to increase sales, including utilizing influencers in digital marketing. This study...

The Digital Frontier: Exploring the Impact of Digital Marketing on Libraries using Bibliometric Values

Mir, Shahid Maqbool · Haq, Aamirul · Bhat, Tajamul Ahmad · Lone, Yasir Rashid · y 1 más

AbstractPurpose: The current study is an attempt to quantify the global scientific literature on digital marketing in libraries. Further, the study analysed the research productivity in terms of growth and impact of digital marketing research in the context of library and information centres.Design/Methodology/Approach...

Sustainable Marketing in the Digital Age: A Systematic Review of the Latest Strategies and Tactics

Erni Widiastuti · Sukesi Sukesi · Sarsiti Sarsiti

This literature review describes the latest developments in the field of Sustainable Marketing in the Digital Age, focusing on a systematic review of the latest strategies and tactics used by companies in meeting the demands of consumers who are increasingly aware of environmental and social issues. In an ever-evolving...

Consumer purchasing intention and marketing data mining model in the digital economy

Yang Zhao