Buscador de Tesis y publicaciones académicas

Digital Marketing Strategies and Competitive Advantage among Tourism-Based Microenterprises

null Elinda Novita Dewi · null Alfa Rohmatin · null Ayu Ambarwati

The increasing digitalization of tourism markets has intensified competition among tourism-based microenterprises, requiring strategic use of digital marketing to achieve and sustain competitive advantage. Despite widespread adoption of digital tools, empirical evidence explaining how digital marketing strategies trans...

Mapping the digital landscape: a bibliometric analysis of the role of digital marketing in customer engagement

Kavita N.A. · Monika Sehgal

ANALYSIS OF SOCIAL MEDIA CONTENT IN DIGITAL MARKETING STRATEGIES ON PRODUCT MARKETING

Yuriza Rahayu Irawan · Muhammad Yusuf

Technological advancements are reshaping human labor, particularly in the realm of marketing, where digital marketing has emerged as a powerful tool through social media platforms. General Background: The evolution of technology has enabled the creation of dynamic and engaging content that enhances marketing strategies...

DIGITAL MARKETING STRATEGY A STUDY ON START-UP DELIVERY SERVICE BUSINESS IN MANGGARAI RAYA

Hersanius Kurnia Peong · Andy Iwan Iswanto · null Mappiasse

ABSTRACT This research investigates the implementation of digital marketing in start-up entrepot service businesses in the Greater Manggarai region, particularly focusing on the use of social media as the main marketing tool. Against the backdrop of the rapid development of information technology and the increasing pop...

The Role of Digital Marketing in Expanding Rural Markets in Sub-Saharan Africa

John Kiarie · Ephraim Owusu · Gabriel Hagabirema

This study investigates the role of digital marketing in expanding rural markets in Sub-Saharan Africa through a qualitative research approach. Focusing on three diverse countries—Kenya, Ghana, and Rwanda—the research involved in-depth interviews with rural entrepreneurs, digital marketing practitioners, NGO representa...

PENERAPAN STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN OMSET DENGAN PENDEKATAN ANALISIS SWOT PERSPEKTIF MARKETING SYARIAH PADA TOKO FIHADAESSIE SURABAYA

Abdur Rohman · Ananda Mega Pratiwi

Penelitian ini dilatarbelakangi oleh kemajuan teknologi internet yang saat ini berkembang pesat di masyarakat, Strategi digital marketing menjadi jalan alternatif bagi pelaku bisnis untuk menjangkau konsumen dengan sangat luas dan cepat dalam mempromosikan produknya melalui internet dan untuk meningkatkan volume penjua...

Implementasi Digital Marketing Terhadap Perkembangan UMKM Di Huntap Pombewe Kabupaten Sigi

null Barkat Ansari · null Syamsul Bachri · null Ira Nuriya Santi · null Farid Farid

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy by significantly contributing to Gross Domestic Product (GDP) and employment. This study aims to explore the impact of using digital marketing on sales, marketing strategies, and obstacles faced by MSME players in Pombewe Hunt...

PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PADA UMKM CELANA DI PETISA

Ramadhan, Henrico Pinanda · Annadi, Khawarizmi · Ramadan, Jizdan · Liany, Aprilia Putri · y 2 más

Penelitian ini mengkaji penerapan digital marketing sebagai strategi pemasaran pada Usaha Mikro, Kecil, dan Menengah (UMKM) yang bergerak di sektor industri celana di wilayah Petisah. Digital marketing telah menjadi bagian integral dari strategi pemasaran dalam era digital, dan UMKM di Petisah semakin menyadari penting...

Technology Adoption Readiness as A Mediating Mechanism Between Omnichannel Strategy, Digital Competence and MSME Marketing Performance in Indonesia

Siska Ernawati Fatimah · Ratih Hurriyati · Soesanty Maulany

Background: The rapid development of digital technology has significantly transformed consumer purchasing behavior. Customers increasingly expect seamless experiences across both online and offline channels, creating new challenges for micro, small, and medium sized enterprises (MSMEs) in managing integrated marketing...

Customers' acceptance of digital marketing techniques: the impact of search engine, e-mail, and social media marketing

Anber Mohammad · Mohammad Eldahamsheh · Hanan Almomani · Ali Al Quran · y 2 más