Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares 1 cita

Digital Marketing As A Catalyst For Environmental Sustainability And Green Consumerism: A Transformative Approach

Afifa Ibrahim · Nadiya Amin · Arif Ahmad Shehloo · Nadiya Qadri

In an era of escalating environmental challenges, digital marketing has emerged as a powerful instrument for promoting sustainability and influencing eco-conscious consumer behavior. This research investigates the transformative role of digital marketing in advancing environmental sustainability and cultivating green c...

economics and business social sciences

• Academic Science Publications and Distributio...
• DOI: 10.64252/fztq7c92

Leer el documento

Artículo 2025 Acceso abierto

Digital vs. Traditional Marketing for E-Businesses in Brunei: Comparing Effectiveness for Food & Beverage Consumers

NUR AN'UMILLAH MD BOESTAMAN · NUR AMANINA BINTI ABD MUTALIB · HIDAYATUL AQEILLAH BINTI ABDULLAH · MOHAMMAD NORESWANDY · y 4 más

Recently, many companies have rapidly shifted their marketing strategies from traditional to digital. However, traditional marketing has not been entirely replaced; it remains effective for promoting products and services to certain market segments. This study aims to identify the best marketing method between traditio...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.17636275

Leer el documento

Tesis (sin nivel) 2023

PENGARUH DIGITAL MARKETING TERHADAP PURCHASE INTENTION PADA PENJUALAN DARING DI LIVE STREAMING

GIFARI ALGIBRAN SENTANA, .

Penelitian ini bertujuan untuk menginvestigasi pengaruh pemasaran digital terhadap niat pembelian dalam penjualan online melalui live streaming, dengan fokus pada platform yang dipimpin oleh Marsha Ozawa. Sebanyak 130 responden diundang untuk berpartisipasi dalam penelitian ini. Metode analisis data menggunakan pendeka...

economics and business social sciences Manajemen Pemasaran

• English

Artículo 2022 Acceso abierto

IMPACT OF METAVERSE ECOSYSTEM ON DIGITAL MARKETING

Hussain, Sajid · Mohammed, Mazen

The purpose of this review paper is to analyze the marketing ecosystem in the metaverse with a special focus on the practices and opportunities of digital marketing in a three-dimensional business environment. Metaverse can be seen as a new marketing ecosystem that will transform the entire marketing industry from the...

economics and business social sciences

• Zenodo
• English
• DOI: 10.5281/zenodo.7485946

Leer el documento

Artículo 2025 Acceso abierto

Influencer Marketing Vs. Traditional Digital Advertising: Which is More Effective in India?

Tejas Sanjaykumar Lone

In India, digital marketing has witnessed significant growth in the past decade, with businesses adopting various strategies to enhance their reach and engagement with consumers. Traditional digital advertising, which includes banner ads, search engine marketing (SEM), and pay-per-click (PPC) advertising, has been a do...

media and communications social sciences

• Zenodo
• English
• DOI: 10.5281/zenodo.15533818

Leer el documento

Artículo 2022 Acceso abierto Revisado por pares 45 citas

Digital Marketing of Breast-Milk Substitutes: a Systematic Scoping Review

Alexandra Jones · Soumyadeep Bhaumik · Georgia Morelli · Jing Zhao · y 3 más

Abstract Purpose of Review Globally, too few children are breastfed as recommended. Commercial promotion of breast-milk substitutes (BMS) is one factor undermining breastfeeding globally. Although the International Code of Marketing of BMS prohibits all forms of marketing, promotion has been observed in digital environ...

basic medicine Marketing 2. Zero hunger medical and health sciences

• Springer Science and Business Media LLC
• English
• DOI: 10.1007/s13668-022-00414-3

Leer el documento

Artículo 2022 Revisado por pares

APPLICATION OF DIGITAL MARKETING AS A MARKETING STRATEGY IN SYNTAX CORPORATION INDONESIA

Aldo Faisal Umam

The digital world is predicted to be a crucial point for all human activities, including business activities. This can be seen from several indicators in the form of increasing digital advertising expenditures, increasing ownership of smartphones to access the internet, improvements to telecommunications infrastructure...

economics and business social sciences

• Green Publisher
• DOI: 10.59188/icss.v1i1.28

Ver ficha

Artículo 2025 Revisado por pares

Digital Marketing Trends and Requirements for Future Success

Yuanchang Hu

In today’s age, the world of digital marketing is continually evolving, due to increased technologies and trend s. And digital marketing brings many impacts on people’s life. Consequently, customer behavior has experienced a big change, and it is important to businesses to understand and harness these changes in order...

economics and business social sciences

• Dean & Francis Press
• DOI: 10.61173/pnjnjn93

Ver ficha

Publication 2026 Acceso abierto

Digital Marketing for Business Growth in India 2026

ARIHANT GLOBAL SERVICES INDIA PRIVATE LIMITED

Digital Marketing for Business Growth in India 2026 is an SEO-optimized presentation created to help businesses, startups, agencies, and entrepreneurs understand the future of online marketing, AI visibility, and sustainable digital growth. This presentation explains how modern businesses can improve rankings on Google...

digital marketing India 2026 AI visibility optimization digital marketing strategy AI SEO India

• Zenodo
• English
• DOI: 10.5281/zenodo.20283001

Leer el documento

Artículo 2026 Acceso abierto

Emerging Trends in Digital Marketing and Management Practices Enabled by Artificial Intelligence

Bhosale, Vivek Ankush · More, D P

Digital marketing has undergone a profound transformation due to the rapid integration of artificial intelligence into managerial and strategic decision-making processes. Organizations increasingly rely on data-driven insights to understand customer behavior, personalize interactions, and optimize marketing performance...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.19145277

Leer el documento