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The objective of the paper was to find out the impact of the digital marketing in business Performances on online Food marketing Company namely Jumia Food Tanzania Limited and Mobile telecommunication company namely, Vodacom Tanzania Limited in Dar es Salaam. The nature of this study was descriptive as the research des...
Yesi Ika Sundari · Anggy Lia Milfa Sari · Wais Al Qorni · Sativa Wening Setianingrum · y 1 más
Micro, Small, and Medium Enterprises (MSMEs) support the national and regional economy. In this digital era, the knowledge and expertise of Micro, Small, and Medium Enterprises (MSMEs) in the regions regarding technological developments and the application of digitalization in marketing strategies for a business are st...
Andy Rachman · Abu Muna Almaududi Ausat · Syamsu Rijal
Successful digital marketing is not just about broadcasting messages to consumers but also about building meaningful relationships with them. This demands a more humanistic approach in digital marketing. This research aims to explore the role of ChatGPT in humanizing digital marketing, with a specific focus on how this...
This study aims to analyze the utilization of digital marketing in increasing sales at the micro, small, and medium enterprise (UMKM) Pempek Minah Tanggo Rajo Cindo, located in 7 Ulu, Palembang City. The research employs a field research method with a descriptive qualitative approach. Data was collected through intervi...
Abstract Virtual reality technology has brought a new round of information technology revolution for marketing due to its dual potential in marketing efficiency and experience. After combing the applications of the combination of digital marketing and virtual reality technology, this paper takes a store’s VR marketing...
media and communicationseconomics and businesssocial sciences
This study aims to analyze and design a marketing strategy training program to improve the performance of marketing personnel at Titan (Home) WiFi as an internet service provider. In the increasingly competitive digital era, effective marketing strategies are essential to enhance customer acquisition, retention, and ov...
The article examines the theoretical and methodological foundations of enterprise marketing management in the context of digitalization. The critical importance of digital marketing transformation for ensuring enterprise competitiveness in the modern business environment has been substantiated. A comparative analysis o...
The purpose of the study was to explore how digital marketing supports the growth of small creative businesses in Finland, with a particular focus on immigrant entrepreneurship. The case company, Soul Space by Jay Art Studio, provides the context for the study to explore successful digital marketing strategies for crea...
Bachelor's Degree Programme in International Businessimmigrantssocial mediaeconomics and business
Rice marketing, largely, is still traditional, wherein farmers sell their products to traders, who then sell them to consumers. On the other hand, the use of digital media is fast developing in society currently. It is also growing in rice marketing. Digital media can be utilized by farmers to shift from traditional ma...
This article examines the interconnected nature of digital marketing strategies, encompassing search engine optimization, content marketing, social media marketing, email marketing, influencer marketing, paid advertising, and data analysis and the performance of small and medium enterprises (SMEs) in Tanzania which enc...
Digital marketing strategiesPLS-SEMHF5001-6182Dynamic environment
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